Blog Entry

TaylorMade ad creates 'bleeping' issue

Posted on: January 9, 2012 1:51 pm
Edited on: January 10, 2012 4:05 pm
 

ORLANDO, Fla. -- Even if he did hit the bleep out of the shot, it's hardly the mode or message traditionally communicated to the conservatively staid golf audience by the world's most image-conscious sport.

Firstly, manufacturer TaylorMade golf began airing a television commercial this week for its new line of equipment, the name of which is sure to cause a few rolled eyes. The new clubs are called RocketBallz, which has prompted some schoolboy giggles.

Yet in an ad airing last week during the Golf Channel telecasts of the Hyundai Tournament of Champions from Kapalua, Hawaii, one of the clubmaker's staff professionals on the PGA Tour, veteran Sean O'Hair, makes an obviously profane remark after hitting a practice ball on the range with one of the new clubs.

O'Hair smiles broadly after smashing a shot and drops an F-bomb, which is bleeped out in the commercial, but the timber and tone are convincingly made clear. A Golf Channel spokesman said Monday that he was unaware of any complaints logged from viewers about the spot, which might speak as much for the low ratings and late-night TV viewing slot as any offense it might have caused.

Here's the link: http://digital.globalgolfpost.com/g
lobalgolfpostad/sample#pg16


PGA Tour communications chief Ty Votaw said Tuesday that tour "discussed" the ad content with TaylorMade.

Coincidentally or not, the ad apparently didn't air on Monday night during the final-round broadcast from Kapalua.  

"We have communicated with each other today and yesterday," Votaw said Tuesday afternoon. "Like hypotheticals, I cannot comment on coincidences, either."

Interestingly, though the tour has never made its disciplinary policy public, it is believed that players who swear on the golf course -- especially when picked up by microphones in the network broadcast -- have been subject to fines from tour headquarters when the language is overheard and complaints are lodged by fans or marshals.

While the language from O'Hair is mostly implied, it's not exactly the content the tour tries to convey about its product, although it is unclear what sort of leverage the tour could apply if it ultimately wants the advertisement yanked for any reason.

Comments

Since: Dec 15, 2008
Posted on: January 11, 2012 10:41 pm
 

TaylorMade ad creates 'bleeping' issue

Lanny...how do you equate endangering the lives of school children to a little foul language among friends on the course? Your logic is flawed.




Since: Sep 19, 2011
Posted on: January 11, 2012 1:11 pm
 

TaylorMade ad creates 'bleeping' issue

Rhino, I don't follow that logic.  Somebody does something somewhere (your foursome curses at your course) so it is okay for everybody to do that thing everywhere (okay for pro golfers to curse in commercials).

The problem is context.  Kind of like, "Officer, what's wrong with driving 70 mph through a school zone?  People on the Interstate do it all the time."



Since: Dec 15, 2008
Posted on: January 10, 2012 9:18 pm
This comment has been removed.

Post Deleted by Administrator




Since: Sep 19, 2011
Posted on: January 10, 2012 2:19 pm
 

Will TaylorMade ad create a 'bleeping' mess?

I agree with Mister Elling in general.  (Though I have not seen the ad, nor could I find it online.)  However, I must admit many of the prior commenters make excellent points.  The ED commercials are worse, and a parade of professional golfers lying about golf equipment in the hope that hackers will shell out a thousand bucks for a useless upgrade is vulgar in quite a different way.

The spelling of "ballz" is sort of a giveaway that Taylormade marketing to impressionable youth -- or those clinging to the idea that they are yet young.  Cursing shows they are grownups -- even if they live in mom's basement.  (You know the ones insurance companies have to allow to be on mommy's work policy until they are 27.)  Boyz and girlz, buy these ballz and everyone will know your game rokz!

Remember: "Idiocracy" is a documentary, not a comedy.




Since: Sep 19, 2011
Posted on: January 10, 2012 1:46 pm
 

Will TaylorMade ad create a 'bleeping' mess?

Haha, Elling, a professional writer, makes a typo on a homonym and you, a wannabe aspiring to write the Great American Comment, feel the need to insult him.  Too funny.  (Gee, I hope I don't have a misspelling or grammatical error.)



Since: Jul 22, 2011
Posted on: January 10, 2012 12:29 pm
This comment has been removed.

Post Deleted by Administrator




Since: Jan 27, 2010
Posted on: January 10, 2012 10:21 am
 

Will TaylorMade ad create a 'bleeping' mess?

it's 'timbre'.  Write much? puritanical twit ...



Since: Mar 3, 2009
Posted on: January 10, 2012 10:08 am
 

Will TaylorMade ad create a 'bleeping' mess?

If it was Tiger in that commercial everyone would be in an uproar.




gb2



Since: Mar 29, 2010
Posted on: January 10, 2012 7:57 am
 

Will TaylorMade ad create a 'bleeping' mess?

Frankly my dear, I don't give d*mn!! Surprised



Since: Jun 5, 2011
Posted on: January 9, 2012 11:17 pm
 

Will TaylorMade ad create a 'bleeping' mess?

I agree with the consensus here.  The golf demographic is mostly men over 40.  Most men think the extended bleep in Happy Gilmore was funny, and would definitely rather watch that commercial than ads for ED products, prostate surgeons, and cancer clinics.  

In fact, funny commercials in general are much more memorable and do a better job of promoting brand recognition than commercials that take themselves too seriously.  Ask most older people what commercials they remember over the years, and it will be funny ones like the one in question or local car and appliance salesmen making idiots of themselves.  


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