Charles Howell, the defending champion this week in Los Angeles, is getting a huge dose of life in the Southern California fast lane, though it has little to do with his status as one of the game's best young players.
Howell's uncle lives in Beverly Hills, where certain neighbors have been known to attract unwanted attention like horse flies.
"Right down the road, David Beckham lives there," Howell said. "I didn't know that was his home until I saw this line of paparazzi last year, which was around the time that he came here. I had no idea. I mean, we don't do this stuff Georgia.
"But there's cars lined up everywhere outside this house, all of these guys with cameras, I figured Tiger Woods lost his ball over there or somebody lived there, and come to find out it was David Beckham. So, yeah, he's a little more important. He gets recognized a little bit more than I do."
That's just the beginning of the list of celebs who show on on his neighborhood Map to the Stars' Homes.
"He's at the bottom of the hill and at the top is a girl, Britney Spears," Howell said, deadpan. "I don't know if you've heard of her and she gets a lot of attention, too. Not the attention I want, either. I don't think my partnership with Lexus would be going on very long if I acted like that."
Howell recently signed an endorsement deal with Lexus and earlier this week in Southern California filmed a TV commercial for Bridgestone, the company that makes his clubs and ball. That was another Hollywood experience in itself.
"The (union) crew that was there yesterday was amazing," Howell cracked. "I know nothing about the movie business, but it's just, all the people involved -- you know there's a guy to move a light and there's a guy to help a guy move the light and there's a guy to watch him do it and they are all protected by another guy. And if they don't like the food they can walk away and leave."
And readers wonder why Howell is one of the most frequently quotes guys on tour?