"Let's take this brief timeout here on NBC, oops, Notre Dame just snapped the ball."
You can imagine something like coming from Tom Hammond's mouth as NBC figures out how to deal with Brian Kelly's no-huddle offense. His spread is one of the more deadly in the country, but to TV? Kelly admitted Tuesday to speaking with network officials about the pace of his offense.
"We've talked to NBC about the way we like to play the game versus how it was played in the past," Kelly said at a press conference. "Those conversations have taken place. There is certainly a need for us to address it and we're working with NBC to make sure they get what they need on it from an advertising standpoint, but also as the network that carries Notre Dame, that we're able to do things that we need to do as well.
"The model out there has been ABC/ESPN for college football, because of the sheer volume of games they carry. There's a model out there. All we've tried to do is address the model that we think would work well with us, and there's gotta be a meeting somewhere halfway. I'm very confident we're going to be able to do the things we do in terms of pushing the tempo and doing the things we need to do without having to go to a commercial break. That conversation has taken place. Getting into the specifics, I'm not willing to do that, but I can tell you that that conversation between Jack [Swarbrick, AD] and myself along with the production people at NBC has taken place. And I think we're going to be able to meet somewhere in the middle."
The network said this week it would go to five "shorter" commercial breaks per quarter rather than four "longer" ones. You can guess that NBC was getting nervous about how to get its commercials in if Notre Dame starts running 80 plays a game. Kelly's Cincinnati offense averaged 77 plays per game last season, that was 10 more than the national average. Houston led the country with 82 plays per game.
NBC might want to consult with ABC/ESPN and their coverage of the World Cup where there were no commercials during play.