Blog Entry

Big 12 to announce new TV deal

Posted on: April 13, 2011 2:21 pm
Edited on: April 13, 2011 3:37 pm
The Big 12 is expected to announce a deal with Fox this afternoon for the reconstituted league's secondary television rights. The league has scheduled a 4 pm ET conference call with commissioner Dan Beebe.

The 13-to-15-year deal is expected to approach $90 million annually. It would be worth more than $1 billion in total. ESPN/ABC still hold primary basketball and football rights through 2015-16. 

The latest announcement is the upshot of Texas keeping the league together last summer after turning down an offer to join the Pac-10. The new number is expected to a be 350 percent increase in the current rights fees paid by Fox despite the loss of Nebraska and Colorado. 

Texas turned down the Pac-10 offer after Fox and ESPN, according to reports, promised rights fees that in the end could be worth $20 million per school per year. Fox reportedly promised a significant increase while ESPN said it would continue its current payouts to the Big 12 despite the loss of Nebraska and Colorado.

The average fan might wonder where the money is coming from. Ultimately, it will come from them in their cable bill. Sports is seen as the ultimate reality show. Because results are immediately available, sports are unlikely to be DVRed which is attractive to advertisers. The ACC doubled its takes in its latest deal with ESPN. Fox finished a close second in that deal. The money left over may be going to the Big 12. There are reports that the new Pac 12 deal may approach the annual take of the SEC and Big Ten. Each of those schools receive a reported $22.2 million per year in rights fees. 

The Big 12 broadcast "footprint" represents approximately 16 percent of the nation's TV households. It was worth it for ESPN and Fox to keep the league alive. The alternative could have meant the loss to two BCS leagues for both networks. The Big 12 would have ceased to exist while the new Pac 12 is, as speculated, going out for bid on the open market. 

Category: NCAAF

Since: Dec 11, 2006
Posted on: April 13, 2011 2:50 pm

Big 12 to announce new TV deal

I hope the deal is enough to hold the Big XII together.  The league is just waiting for a reason to implode.  And that would be a real shame!  I've followed the Big XII (and it's predesessors) for along time, as many others have.

Since: Apr 13, 2011
Posted on: April 13, 2011 2:43 pm

Big 12 to announce new TV deal

Why would anybody overpay for a diluted product?  Dumb move by Fox.

Since: Apr 28, 2009
Posted on: April 13, 2011 2:27 pm

Big 12 to announce new TV deal

It should be a 13 year deal.  There were three conferences that had deals expiring this year. The former Big XII, the new Pac-12, and the Sun Belt.  This means that the Pac-12 will likely be an ESPN deal, which is scary.  The Sun Belt might not have anything happen for a while.

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or