Blog Entry

Pac-12 will announce record deal

Posted on: May 3, 2011 11:28 am
Edited on: May 4, 2011 10:09 am
 

The Pac-12 will announce the largest television rights fees deal in college conference history on Wednesday CBSSports.com has learned.

 Initial reports Tuesday that the league would announce a 12-year, $2.7 billion agreement with ESPN and Fox were low, according to a person familiar with the negotiations. Instead, the new deal will make the Pac-12 No. 1 among all conferences in an age where rights fees are skyrocketing. The 12-year, $3 billion deal will be worth an average of more than $20 million per school each year over the course of the agreement. The final numbers could be staggering considering that the Pac-12 is going to announce a broadcast and cable deal only at this time. There is the digitial (phone/Internet) and network component still out there.

 In the reports that surfaced Tuesday Pac-12 teams would average $18.75 million per year per school. That figure alone would double the current take of Pac-10 schools. The New York Times also reported the deal Tuesday morning. 

 How a sleepy league that was routinely No. 4 rights fees could shoot up to to No. 1 is explained here

 The announcement should mark the ultimate payoff for commissioner Larry Scott. The former CEO of the Women's Tennis Association has been on the job less than two years. Already he has shaken up not only his league but also college sports. He nearly succeeded last year in a raid of the Big 12 in expanding the Pac-10 from 10 to 16 teams. Falling short of that, the league invited Utah and Colorado and instituted a championship game beginning this year.  

 Scott already is on record intending to market the Pac-12 in Pacific Rim countries, including China. 

 NBC-Universal dropped out of the Pac-12 idding last week according to the Sports Business Journal. The conference will be part of a Saturday night primetime package on ESPN also according to SBJ.

The league has scheduled a Wednesday morning press conference at the Arizona Biltmore Hotel in Phoenix, meaning Arizona State will be the "host" school of the largest TV deal in college history. 


Comments

Since: Feb 18, 2007
Posted on: May 10, 2011 10:46 pm
 

Pac-12 will announce record deal

What a waste of money. No one on the east coast is staying up for games that start at 10pm
that's nice cupcake. It's not like I stay tuned to Eastern Sports Propaganda Network (ESPN) when they go on a 5 minute gag fest over the yankees winning 3 games in a row or watch ANY big east games in ANY sport. Waste? Nope, we've just been hungry as heck out west for some actual coverage for years and now that we are getting it, you cry.e F off nancy 



Since: Feb 14, 2007
Posted on: May 5, 2011 12:20 am
 

Pac-12 will announce record deal

i just have one thing to say to all of you and get use to hearing this   QUACK QUACK QUACK



Since: Dec 2, 2007
Posted on: May 4, 2011 11:45 pm
 

Pac-12 will announce record deal

Thing is, it's not about the level of competition (although that's a whole 'nother argument) it's about advertising dollars.  ESPN was always INTERESTED in the Pac 10, but with our contract the property of Fox Sports, and their regional-only broadcasts, ESPN wasn't able to make use of our conference as a business entity, marketing agent.  Hence very little coverage of our teams, conference, etc.  Until now.

They were drooling over the possibility of reaching the Los Angelels, San Franscico, Phoenix/Tuscon, Seattle/Eastern Washington, Portland/Corvallis/Eugene, and now Denver and Utah markets.  No other conference has as many teams centered around major metropolitan areas.  It's a very valuable market to tap.

Plus, the opposite side of the coin for ESPN is that while you all on the East Coast don't care, and will be asleep during primetime Pac 10 games, that's a whole new 3 window of prime advertising time that ESPN didn't have access to previously (their football coverage went to bed with the rest of the East Coast).

You can find a bunch of articles online about why sports are such a lucrative market for television.  And the Pac 10 was the last great untapped market nationally.  That made them a valuable entity.

Hence, A LOT of money coming in.

Congrats, Larry Scott.

And Thank You!



Since: Oct 16, 2006
Posted on: May 4, 2011 8:57 pm
 

Pac-12 will announce record deal

Consumers in the West have more disposable income than consumers in the Midwest and South.  Bean-counters at these multi-billion dollar companies are a heck of a lot smarter than football fans typing with one hand on the internet.  Lots of envious fans out there.



Since: Sep 18, 2007
Posted on: May 4, 2011 8:22 pm
 

Pac-12 will announce record deal

Still, no one will watch.



Since: Jun 11, 2010
Posted on: May 4, 2011 3:44 pm
 

Pac-12 will announce record deal

Can anyone say Super conference, just add  the Big XII 



Since: Jan 6, 2008
Posted on: May 4, 2011 3:19 pm
 

Pac-12 will announce record deal

maybe that's because there is not a single good football team in the Northeast?  And no, UConn doesn't qualify as one either.   The main part of this deal was football TV rights, so I'm guessing highly ranked teams (see Oregon, Stanford, USC) was a major factor, and the SEC/Big12/Big 10 were already taken. 



Since: May 9, 2009
Posted on: May 4, 2011 2:51 pm
 

Pac-12 will announce record deal

dont really understand this one...sure espn seems to favor usc out of all these schools, but there is not 1 school in the entire pac12 who is from boston, a city espn drools over...very puzzling move to say the least



Since: Jan 9, 2008
Posted on: May 4, 2011 2:19 pm
 

Pac-12 will announce record deal

"Oregon is great to watch but a relatively new powerhouse in the making. The infamous USC is legendary but I'd rather watch a clean program. I do like watching Stanford play but can they keep it up without Harbaugh?. And Utah has become a tough team to beat, though on the slight decline since Meyer left. That still leaves a handful of underachievers (UCLA, Cal, Arizona, Washington) out there along with a few scrubs (Wash St, Colorado, AZ St.) The Pac-12, IMO, is the 4th best conference and that TV deal is slightly outrageous considering the overall talent there. Overrated Arizona, long forgotten Colorado, and underachieving Cal and Washington need to contribute in a big way to make this deal worthwhile"
4th best?  Other than maybe the SEC, who's better?  Certainly not the Big 10 or Big 12



Since: Jan 9, 2008
Posted on: May 4, 2011 2:16 pm
 

Pac-12 will announce record deal

"What a waste of money. No one on the east coast is staying up for games that start at 10pm. This is great for people in California, but don't they already get these games anyway?  Oh well. I am sure Colorado is glad they joined now."
I'm pretty sure they're going to start their games earlier soon


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