Blog Entry

Pac-12 will announce record deal

Posted on: May 3, 2011 11:28 am
Edited on: May 4, 2011 10:09 am

The Pac-12 will announce the largest television rights fees deal in college conference history on Wednesday has learned.

 Initial reports Tuesday that the league would announce a 12-year, $2.7 billion agreement with ESPN and Fox were low, according to a person familiar with the negotiations. Instead, the new deal will make the Pac-12 No. 1 among all conferences in an age where rights fees are skyrocketing. The 12-year, $3 billion deal will be worth an average of more than $20 million per school each year over the course of the agreement. The final numbers could be staggering considering that the Pac-12 is going to announce a broadcast and cable deal only at this time. There is the digitial (phone/Internet) and network component still out there.

 In the reports that surfaced Tuesday Pac-12 teams would average $18.75 million per year per school. That figure alone would double the current take of Pac-10 schools. The New York Times also reported the deal Tuesday morning. 

 How a sleepy league that was routinely No. 4 rights fees could shoot up to to No. 1 is explained here

 The announcement should mark the ultimate payoff for commissioner Larry Scott. The former CEO of the Women's Tennis Association has been on the job less than two years. Already he has shaken up not only his league but also college sports. He nearly succeeded last year in a raid of the Big 12 in expanding the Pac-10 from 10 to 16 teams. Falling short of that, the league invited Utah and Colorado and instituted a championship game beginning this year.  

 Scott already is on record intending to market the Pac-12 in Pacific Rim countries, including China. 

 NBC-Universal dropped out of the Pac-12 idding last week according to the Sports Business Journal. The conference will be part of a Saturday night primetime package on ESPN also according to SBJ.

The league has scheduled a Wednesday morning press conference at the Arizona Biltmore Hotel in Phoenix, meaning Arizona State will be the "host" school of the largest TV deal in college history. 


Since: Oct 28, 2007
Posted on: May 4, 2011 8:09 am

Pac-12 set to announce record deal

I can judge by your comment that you aren't really a football fan, just a one-team jock strap.  Get with the program.  With all the money available out there, it's about time the Pac 12 works hard and gets some of it.  Your least coast teams are done playing by the time prime time hits so you have plenty of time to watch real football.  And don't try to tell me you don't watch all the games.  Tell you what; I'll watch east coast games early and root for Navy, Dartmouth, Indiana, and Kentucky and then you can watch the real games late.  Here's rooting for you.

Since: Dec 1, 2006
Posted on: May 4, 2011 7:44 am

Pac-12 set to announce record deal

What a waste of money. No one on the east coast is staying up for games that start at 10pm. This is great for people in California, but don't they already get these games anyway?  Oh well. I am sure Colorado is glad they joined now.

Since: Feb 11, 2009
Posted on: May 4, 2011 3:55 am

Pac-12 set to announce record deal

Since: Nov 17, 2007
Posted on: May 4, 2011 2:23 am

Pac-12 set to announce record deal

Panem et Circenses

You do all appreciate where those billions come from, right? Or do you need it explained.

As to the Latin phrase, well, this is just a sign of the American Empire imploding.

Since: May 3, 2007
Posted on: May 4, 2011 2:17 am

Pac-12 set to announce record deal

Buckeye69, that Alabama-Utah game was 3 seasons ago. Isn't it about time you brought your life up to date? Isn't your last sentence an alibi?

Since: Mar 3, 2007
Posted on: May 4, 2011 1:30 am

Pac-12 set to announce record deal

Fox and ESPN are acknowledging the population shift, and Scott is wise to dive on pulling in the Pacific Rim.
Think about it: LA 17.8 million, SF, 7.4 million, (California 38 million total) Portland 2.2 million (not including Eugene and Corvallis), Seattle 3.3 million, Phoenix 4.2 million (Tucson metro is approaching 1 million), Denver, 2.6 million, Salt Lake City, 1.1 million. 
38 million people in the population centers alone.
All of the SEC is 55 million, but the Pac-10 has equal population and growing. Oregon football had 44,000 show up to a spring game. Arizona has become more and more fanatical about its high school football.
Kudos to Larry Scott for his efforts. It takes money to build programs, and the conference will indeed have the money and the media to boost recruiting, facilities, and coaches.

Since: Jan 17, 2007
Posted on: May 4, 2011 12:34 am

Pac-12 set to announce record deal

The value of the TV deal here is more or less reflective of the gigantic Southern California market, with other large markets in the SF Bay area, Phoenix, Portland, and Seattle to augment that, not to mention the new markets in SLC and Denver.  Regardless of the quality of football, the SEC simply can't match that kind of market.   Nor can anyone else.  The Eastern seaboard has the population numbers, but no quality football.

Since: Jan 2, 2008
Posted on: May 4, 2011 12:21 am



Since: May 4, 2011
Posted on: May 4, 2011 12:20 am

Pac-12 set to announce record deal

Since: Oct 12, 2010
Posted on: May 4, 2011 12:20 am

Pac-12 set to announce record deal

I love Pac-10 football!  They are THE most entertaining games around...It's the same speed as the NFL but with the college attitutde.  I would much rather watch a mediocre Arizona State or a medicore Arizona beat a top ranked Wisconsin.  The passing game is much more advanced and the quarterbacks are much better.  The best players are on offense, because the players want to play offense not its about having fun.
Yes this also means that more Pac-12 basketball games will be on TV.  So even though the writers at CBS Sports have decided not to cover Pac-10 Basketball in the will be on TV.  The players will go to play in the Pac 12 and not travel to Pittsburgh or Queens to play basketball.  Of course there will no longer be a cry to have 11 teams from the Big East in the NCAA anymore because....well frankly its a boring style of basketball/football.

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or