Blog Entry

Pac-12 will announce record deal

Posted on: May 3, 2011 11:28 am
Edited on: May 4, 2011 10:09 am

The Pac-12 will announce the largest television rights fees deal in college conference history on Wednesday has learned.

 Initial reports Tuesday that the league would announce a 12-year, $2.7 billion agreement with ESPN and Fox were low, according to a person familiar with the negotiations. Instead, the new deal will make the Pac-12 No. 1 among all conferences in an age where rights fees are skyrocketing. The 12-year, $3 billion deal will be worth an average of more than $20 million per school each year over the course of the agreement. The final numbers could be staggering considering that the Pac-12 is going to announce a broadcast and cable deal only at this time. There is the digitial (phone/Internet) and network component still out there.

 In the reports that surfaced Tuesday Pac-12 teams would average $18.75 million per year per school. That figure alone would double the current take of Pac-10 schools. The New York Times also reported the deal Tuesday morning. 

 How a sleepy league that was routinely No. 4 rights fees could shoot up to to No. 1 is explained here

 The announcement should mark the ultimate payoff for commissioner Larry Scott. The former CEO of the Women's Tennis Association has been on the job less than two years. Already he has shaken up not only his league but also college sports. He nearly succeeded last year in a raid of the Big 12 in expanding the Pac-10 from 10 to 16 teams. Falling short of that, the league invited Utah and Colorado and instituted a championship game beginning this year.  

 Scott already is on record intending to market the Pac-12 in Pacific Rim countries, including China. 

 NBC-Universal dropped out of the Pac-12 idding last week according to the Sports Business Journal. The conference will be part of a Saturday night primetime package on ESPN also according to SBJ.

The league has scheduled a Wednesday morning press conference at the Arizona Biltmore Hotel in Phoenix, meaning Arizona State will be the "host" school of the largest TV deal in college history. 

Since: Jan 2, 2010
Posted on: May 3, 2011 7:04 pm
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Since: Jul 28, 2007
Posted on: May 3, 2011 6:56 pm

Pac-12 set to announce record deal

I'm not a Pac12 fan, but it will be nice to actually see guys like Andrew Luck and Vontaze Burfict play.  Even if it is at midnight my time haha.

Since: Oct 16, 2006
Posted on: May 3, 2011 6:56 pm

Pac-12 set to announce record deal

Now the entire country see the greatest & loudest college football stadium:  WASHINGTON!  The East Coast bias will soon fade out.  GO HUSKIES!
after they get done laughing about the track around it

Huck the Fuskies!!!!

Since: Nov 8, 2006
Posted on: May 3, 2011 5:30 pm

Pac-12 set to announce record deal

Can someone make sure that Bob Davie doesn't go anywhere near the broadcast booth for the Pac-12 games?  Thanks.

Since: Mar 9, 2008
Posted on: May 3, 2011 5:16 pm

Pac-12 set to announce record deal

Now the entire country see the greatest & loudest college football stadium:  WASHINGTON!  The East Coast bias will soon fade out.  GO HUSKIES!

Since: Dec 2, 2007
Posted on: May 3, 2011 5:03 pm

Pac-12 set to announce record deal

Wow.  Larry Scott for President in 2012!  The Pac has been **** on so much recently I hardly believed it when I started hearing rumors of a $200+ million/year deal...  Actually, I DIDN'T believe it.  If $300 million a year is true, this is a game 7 World Series winning walk off Grand Slam for our conference.  I've read the explanations of why sporting rights have escalated (#1 being they're the top market for non-tivo'd live audience ratings-- which means top live market for advertising sales).  And also heard all the arguments that the Pac 12 has the largest market coverage by major city population.  But still, this is AWESOME news.  We were hogtied for so long by our regional-only Fox deal (ESPN would pick up key matchups a couple times a year).  But  NOBODY outside the west, and few people outside of their own states, ever saw our teams playing on TV.

This hurt recruiting.  It hurt our reputation.  It kept us OUT of everyday conversations on the national level.  ESPN is pretty much the God of college sports PR, and without a deal with the Pac it wasn't in their interest to promote us, or provide us with very much coverage.  We were never a "home team" in ESPN's priorities.

This changes everything.  Now the conference with the MOST NCAA championships, and largest population base, finally has a deal that puts them on an even playing field (pun fully intended) with the other major conferences.

Give us a couple years and we'll be right back up there with them in overall performance, too.

Forget our UW fight song ("Bow Down To Washington") for the moment...  It's now "Bow Down To Larry Scott" time!  (I'll never admit again that I was horrified when our conference picked a TENNIS guy to take charge of our college conference...)

Since: Oct 20, 2006
Posted on: May 3, 2011 4:55 pm

Pac-12 set to announce record deal

Nice! With federal and state budgets exploding and programs being cut left and right -- the NCAA is tax-exempt!. But hey, it's only our money.

Since: May 16, 2009
Posted on: May 3, 2011 4:44 pm

Pac-12 set to announce record deal

Dodds is saying the Pac 12 is the 4th best league?  That would mean the SEC, which I will agree is the top conference and then who?  The Pac 12 tromps the Big 12, ACC and the slow pathetic Big 10.  Other than Ohio State, the Big 10 cannot win a BCS game, and up until 2 years ago, Ohio State couldn't win either.  Oregon is the hottest and most fun team to watch in college football and deserve to be seen by everyone.  ESPN is finally coming to it's senses and signing a deal with most competitive conference in all of college football top to bottom.     Ducks 2011, it's on!

Since: Sep 20, 2009
Posted on: May 3, 2011 4:29 pm

Pac-12 set to announce record deal

This is great news. Now I get to see my Pac 12 teams play every week. No more of this east coast favoritism from ESPN and other networks.Laughing
Go Stanford....

Since: Nov 8, 2006
Posted on: May 3, 2011 4:05 pm

Pac-12 set to announce record deal

The Big XII signed a $90 million per year deal for their 2nd tier games. 

So, I would expect another announcement by the Pac-12 that will far exceed that amount.  Coupling that with their ~$3 billion primary contract with FOX/ESPN and the revenue from the Pac-12 network along with some internet licensing gravy and this arrangement seems pretty nice.

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