Blog Entry

Pac-12 will announce record deal

Posted on: May 3, 2011 11:28 am
Edited on: May 4, 2011 10:09 am

The Pac-12 will announce the largest television rights fees deal in college conference history on Wednesday has learned.

 Initial reports Tuesday that the league would announce a 12-year, $2.7 billion agreement with ESPN and Fox were low, according to a person familiar with the negotiations. Instead, the new deal will make the Pac-12 No. 1 among all conferences in an age where rights fees are skyrocketing. The 12-year, $3 billion deal will be worth an average of more than $20 million per school each year over the course of the agreement. The final numbers could be staggering considering that the Pac-12 is going to announce a broadcast and cable deal only at this time. There is the digitial (phone/Internet) and network component still out there.

 In the reports that surfaced Tuesday Pac-12 teams would average $18.75 million per year per school. That figure alone would double the current take of Pac-10 schools. The New York Times also reported the deal Tuesday morning. 

 How a sleepy league that was routinely No. 4 rights fees could shoot up to to No. 1 is explained here

 The announcement should mark the ultimate payoff for commissioner Larry Scott. The former CEO of the Women's Tennis Association has been on the job less than two years. Already he has shaken up not only his league but also college sports. He nearly succeeded last year in a raid of the Big 12 in expanding the Pac-10 from 10 to 16 teams. Falling short of that, the league invited Utah and Colorado and instituted a championship game beginning this year.  

 Scott already is on record intending to market the Pac-12 in Pacific Rim countries, including China. 

 NBC-Universal dropped out of the Pac-12 idding last week according to the Sports Business Journal. The conference will be part of a Saturday night primetime package on ESPN also according to SBJ.

The league has scheduled a Wednesday morning press conference at the Arizona Biltmore Hotel in Phoenix, meaning Arizona State will be the "host" school of the largest TV deal in college history. 


Since: Nov 23, 2009
Posted on: May 3, 2011 3:54 pm

Pac-12 set to announce record deal

It's more like 250M / year.  Great deal for the Pac.  The renewal for the deals in the other conferences will also get bigger, so being #1 won't last long.  The "last" deal will always be the largest, as it relates to the top national conferences.  Thats just the nature of the beast.  Still though, this was needed and will do wonders for recruiting, where we have slipped the past 5 years.  The Pac 12 cities and states are already tops, as it relates to weather and the best places to live...and now the revenues are #1.  Can't get any better on paper for the Pac.  Money breeds success, so look for the conference to continue to get better in every sport. 

Since: Nov 26, 2006
Posted on: May 3, 2011 3:48 pm

Pac-12 set to announce record deal

Nothing except free room, board along with clothes, tutoring and a chance to play on a national stage to market their skills to potential employers.
I think schools should be allowed to give athletes one more thing that's not on your list. Schools should be allowed to purchase, on behalf of the player, insurance policies that pay out if the athlete is hurt in a way that affects their lives after school. The potential payouts would, naturally, be higher to players who are likely to play pro ball.

This would accomplish a few things. For one, you might see more students stay in school to finish their degrees since there's less risk of losing everything to a serious injury. It would also help out players who have no chance of playing pro ball but end up with life-altering injuries that affect them after their playing days. But it's also not direct compensation and, for most players, would result in them receiving no extra money for their time in school.

Since: Aug 7, 2008
Posted on: May 3, 2011 3:36 pm

Pac-12 set to announce record deal

Looks like the schools that did not join the conference are looking very foolish now. The PAC 12 will be the dominant conference for the next 10 years. Why? Because increased competition leads to a better conference....something the Big 12 and SEC know nothing about. *wink* *wink*

It's good that the west coast teams are finally getting the respect and attention it deserves. I see the conference getting more requests to join. I expect the conference to have 16 -18 teams five years from now.

Since: Nov 27, 2006
Posted on: May 3, 2011 3:28 pm

Pac-12 set to announce record deal

How is it free labor?  A degree from a Pac10 institution, depending on the major, costs roughly $75K+.  Not to mention access to universities that a large majority wouldn't qualify for academically.  Let's be real, less than 5% of all student/athletes even have the opportunity to earn the millions that the pro level offers.  Not to mention that they get free room, free board, free gear through the school, and a monthly stipend.  They are not being taken advantage fact, in some case I'd say the student/athlete took advantage of the school by cheating.

In regards to the revenue generated in this still leaves open room for other revenue sources to include internet and a Pac-12 Network.  Great deal for now and for the future!

Go Cougs!

Since: Jun 30, 2009
Posted on: May 3, 2011 3:27 pm

Pac-12 set to announce record deal

I still think the "payment" they receive is sufficient.

Since: Mar 4, 2011
Posted on: May 3, 2011 3:09 pm

Pac-12 set to announce record deal

$2.7 Billion, $20/year per school!!! Wow.  Now who still thinks college athletes don't deserve a share of those proceeds.  The NCAA is the only "non-profit" in the post-Civil War era still enjoying free labor.

Since: Jun 30, 2009
Posted on: May 3, 2011 3:03 pm

Pac-12 set to announce record deal

Changing of the conf. was a good move for teams.  It was a good move for teams going to P12 just like for Nebraska going to the B10 where the money is shared evenly.  Who else is going to leave the B12 next?

Since: Feb 11, 2007
Posted on: May 3, 2011 3:01 pm

Pac-12 set to announce record deal

Nothing except free room, board along with clothes, tutoring and a chance to play on a national stage to market their skills to potential employers.  Did I mention the fact that they get the chance at an education that a lot of them don't deserve.  The PAC 12 speciifically includes Stanford, Cal, USC and UCLA which are all schools that many of these athletes couldn't hope to aspire too.  Lastly these interns get the best possible training and competition to excel in their industry.

They recieve plenty already.  I personally don't care that they don't have any money in college because neither did I.  Neither do most college students.  Why do you think Ramen Noodles exist?

Since: Nov 16, 2010
Posted on: May 3, 2011 2:38 pm

Pac-12 set to announce record deal

That level of money is going to make Pac 12 schools upgrade facilities. When recruits in the future look at schools no one will have better facilites after this money upgragdes all schools.

Since: Mar 24, 2010
Posted on: May 3, 2011 2:35 pm

Pac-12 set to announce record deal

Where are the fools who said Colorado was stupid to leave the "Big 12?"

20 million per year!  Money mouth

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