Blog Entry

Longhorn Network resolution could last to August

Posted on: July 22, 2011 11:12 am
A decision on The Longhorn Network's now-controversial programming plan is likely to last into August, Big 12 commissioner Dan Beebe told

Texas A&M, among others, is concerned about TLN's televising high school games and one conference game this season. Beebe released a statement Thursday saying those plans for the network are on hold until a resolution can be reached.

"We need to construct scenarios where everybody benefits," Beebe said.

All parties are essentially waiting for the NCAA rule on the "legality" of TLN to be able televise those high school games. That would seemingly violate NCAA Bylaw 13.10.3 that prohibits a recruit from appearing on "a program" in which a member institution is "instrumental in arranging for the appearance" for the recruit.

The wording, as usual in the NCAA Manual, is complicated and probably has a lot to do with the issue possibly extending into next month. You can read it here.

Texas likely would prefer that the NCAA become the bad guy in this situation. If the NCAA says no, Texas saves face by having to acquiesce to association rules. If the NCAA rules in favor of Texas, then the issue becomes stickier. A&M released a strongly-worded statement Thursday stating its displeasure with the situation.

There is also concern among conference teams playing Texas on TLN. They would essentially be driving ratings and cable subscriptions for a conference rival. Beebe said that one possible solution could be that the Texas opponent in that case could also show the game on its own "carriage system." (broadband, streaming, etc .)

The issue seemingly will not be resolved next week during the Big 12 media days in Dallas. Not all the athletic directors will be available.
Sources within the Big 12 and ESPN are confident the issue will be resolved without any damage to the current conference structure. Thirteen months after Nebraska and Colorado split off, the Big 12 is still dealing with questions about its stability.

In essence, the televising of high school games on TLN is not a deal breaker for ESPN or Texas. Texas AD DeLoss Dodds said he would be comfortable if the NCAA rules prep games cannot be televised.

A&M became further alarmed in early June when TLN chief Dave Brown detailed the high-school plan during an Austin, Texas radio interview.

Since: Feb 13, 2008
Posted on: July 22, 2011 12:03 pm

Longhorn Network resolution could last to August

I grow tired of other schools complaining that another school has an unfair advantage.  Texas has an advantage because they committed to their athletic program.  No one was complaining about Texas 10 years ago.  But now they they spent millions and millions of dollars upgrading their facility, hiring excellent coaches, doing whatever it could to reenergize its alumni and fan base, and now people want to complain.  ATM and the rest of you, as the saying goes, BUILD IT AND THEY WILL COME.  Stop complaining about Texas and start telling your institution to start investing in their porgram.  It is not even a budget thing as you can see Texas has made their investment back many times over.  ATM, do you think going to the SEC will make your life better.  There are a lot of schools there that have invested in their programs and won't want to share with you either.  Build your programs.  Hire the best coaches and recruiters.  Build better facilities, get your alumni involved again and you too could get your own network.  These schools are like Mexico asking the US for money and telling them that since they built up their military they should use it to protect them too but don't put them on the border as we need our drug money.  Screw that.  Do what we did, invest, build, and stop complaining.

Since: Jun 26, 2007
Posted on: July 22, 2011 11:59 am

Sure they will. but the rest of the B1g 12 will

be an OSU grad, I am THRILLED we got Nebraska.

Since: Apr 28, 2009
Posted on: July 22, 2011 11:43 am

Longhorn Network resolution could last to August

Not airing high schools games won't be that bad. If Texas is not allowed to air its own games, then that could be a problem.  This just shows how complicated the NCAA rulebook is.  I hope the NCAA can pass rules that are not as confusing in the future.

Since: Aug 8, 2008
Posted on: July 22, 2011 11:40 am

Longhorn Network resolution could last to August

Beebe is hoping the NCAA makes a decision or the schools work this out because we know he can't make a decision...

Since: Oct 26, 2010
Posted on: July 22, 2011 11:30 am

Longhorn Network resolution could last to August

What resolution is there to be made?  UT will get what they want, end of story.

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