Blog Entry

Texas A&M goes to NCAA on Longhorn Network

Posted on: July 31, 2011 6:53 pm
Edited on: August 1, 2011 7:49 am
Texas A&M is urging the NCAA to use a 17-year-old rules interpretation that it believes would keep the Longhorn Network from airing high school games. obtained documents that show A&M wants TLN classified as an "institutional publication", per bylaw, which would make it an "athletics representative of the institution." The 1994 interpretation dealt most mostly with what was, at the time, an explosion among specialty print publications. Several newsletters, magazines and weeklies sprung up in the 1990s that covered individual schools' sports. Several of those publications reported recruiting news in varying degrees as part of their coverage.

They were, in essence, what could interpreted as print versions of what the TLN is attempting to become in 2011. A&M is asking that the NCAA apply that Nov. 1994 ruling -- regarding those print publications -- to video-based publications.

If not, the school said, "the NCAA, in allowing institutions to create video-based publication agreements without any restriction on content, is opening Pandora's box."

A&M even uses a quote Texas AD DeLoss Dodds to drive home its point about TLN being an "athletics representative."

“This is yet another step leading up to our launch which will offer viewers unprecedented access to our sports programs …” Dodds said in a January press release.

All of it means that Monday's Big 12 AD meetings in Dallas to discuss "institutional networks" could be the most significant for the conference in more than a year. During the 2010 spring meetings in Kansas City, the seeds were planted for Nebraska and Colorado to leave the conference. During those meetings, Texas reaffirmed its desire to start a network.

"Our goal is to keep this together," A&M AD Bill Byrne said. "I don't see anything contentious about it."

The league recently agreed to a lucrative 13-year, $1.2 billion deal with Fox for its secondary rights. It figures to score another windfall when its ABC/ESPN rights expire after 2015-16. But cracks already are beginning to appear nationally and in the Big 12. Pac-12 commissioner Larry Scott reiterated last week what he told in May.

" ... It's my view there will be further expansion down the road," Scott said during the Pac-12 media days.

Texas A&M appears to have leverage with a potential move to the SEC. That could lead to a tsunami of conference realignment if other conferences are forced to react within the marketplace.

Texas has long been speculated to become an independent if it isn't happy with the Big 12. (Although it has never been addressed what would happen with Texas' highly-competitive minor sports.) The school came within a heartbeat of joining the Pac-10 in 2010. A portion of Texas' contract with ESPN states that if Texas is not a member of a conference, ESPN would have 60 days to make an exclusive deal for those TV rights. It would have 48 hours to match any competing offer. That information was reported by the Austin American-Statesman after a Freedom of Information request.

Given the potentially shaky Big 12 partnership, a school like Missouri suddenly would have multiple options in perhaps the SEC, Big Ten, Big East, even the Pac-12. There is every indication, though, that the current situation will be resolved. That still doesn't mean the Big 12 is a long-term proposition.

The growing controversy over broadcasting high school games seems to have only two resolutions. Either it will happen or it won't. Texas and ESPN officials have said they are fine if the NCAA restricts the airing of high school games. Big 12 commissioner Dan Beebe has put a moratorium on the practice until the issue is resolved.

Also at issue is Texas' intention to broadcast a conference game on TLN. That raises issues as to whether a conference member would be helping promote the network by its participation.

What you don't hear at the moment is Texas and ESPN backing down on their own on the issue of high school games. Technology, at this point, is moving faster than the NCAA's ability to react to it. Texas' intent to show high school content via broadband distribution and a coming Longhorn application has Texas A&M and others concerned.

Adding to the confusion is that Texas, the Big 12, NCAA and ESPN are all in a symbiotic relationship. Texas is a member of the Big 12 which is a member of the NCAA. All three have financial relationships with media giant ESPN.

Texas and ESPN announced the 20-year, $300 million partnership in January.

The Longhorn Network is the first individual school-centric endeavor on a major network (ESPN). It is launching Aug. 26 but not before having somewhat of a national referendum on the future of such businesses -- and possibly the Big 12 itself.

After a much-hyped, regents meeting earlier this month Texas A&M president R. Bowen Loftin said TLN's intentions create "uncertainty," in the Big 12. Missouri coach Gary Pinkel said last week it is "common sense" that Texas not air high school games. While proclaiming solidarity among conference members, commissioner Dan Beebe said, "Any time there is any kind of perceived crack, there's going to be a lot of vultures in the air."

The issue has attracted the attention of the NCAA which has called an Aug. 22 in Indianapolis to discuss the issue. Among those invited include Texas, Notre Dame and the Pac-12. All three have networks or aspirations of forming one.

At issue is whether the ESPN/Texas partnership creates an unfair recruiting advantage. In early June, TLN chief Dave Brown specified in a radio interview that the network intended to show up to 18 high school games as well as travel to other states to show the games of players who had committed to Texas. That's where A&M, and others took notice.

Texas A&M is lobbying the NCAA hard to the point that ruling in favor of Texas "may cause more than simply discussion and consternation among the NCAA membership. It may lead to undesirable developments, a fear of creeping recruiting advantage that compels members to try to create situations for themselves similar to the Longhorn Network ...

" ... then the next step," A&M states to the NCAA, "could easily be an initiative to broadcast nonscholastic events during the otherwise slow collegiate sporting event summer period and it does not take much of an imagination to target men’s and women’s basketball summer tournaments/camps as being of interest to sports fans."

The NCAA already has its hands full with controlling the influence of those non-scholastic events. Basketball is rife with abuses. The association's enforcement department is working diligently trying to control non-scholastic third party influences in football.

College athletics is watching the TLN situation closely. Big Ten commissioner Jim Delany said Thursday that the Big Ten Network is not interested in televising high school games at this time. That could change, he added, the NCAA allows it.

In that case, he said, "we'll probably have to take a look at it."

At the time the original legislation was passed in 1993, 24/7 networks dedicated to one school didn't exist. Texas A&M argued to the NCAA that "the intent and spirit of the rule was that these type of outside/independent entities ... have greater flexibility in conversations with high school-aged individuals ..."

Dodds said Texas would be not involved in selecting high school games to be broadcast.

"We'll just have to let the process work itself out," ESPN's Brown said last week. "We would have liked to have done them [high school games], one game a week, two games a week. If we have to go in another direction we will."

Coach Mack Brown said last week that high school coaches and players would be hurt most through lack of exposure if their games weren't broadcast.

Since: Aug 24, 2006
Posted on: August 1, 2011 4:15 pm

Texas A&M goes to NCAA on Longhorn Network

A&M has the better sports program at the moment.

Yeah, ok. Then where is your network? That's what I thought.

Since: Jun 10, 2010
Posted on: August 1, 2011 3:24 pm

Texas A&M goes to NCAA on Longhorn Network

I'm a die-hard Texas Ex and Longhorn fan, but I can't see how televising high school games on LSN wouldn't give UT a recruiting advantage.  That's the sad fact.  I totally agree that LSN shouldn't be allowed to broadcast out-of-state games featuring Longhorn "commitments".  As we know, fickle 17 & 18 year olds aren't committed until his letter of intent is signed in mid-February.  The scenario detailed below by an A&M fan is right on.  But, it's really disappointing for Texas high schools.  The UIL and member schools could've used the additional revenue.

Honestly, I would've loved to see the top 1 or 2 Texas high school games broadcast every week regardless of UT commitment's participation.  It's disappointing, but I don't see where to draw the line.  Frankly, I don't think LSN's football coverage will be very interesting.  I doubt Mack will allow live telecasts of practices, scrimmages or coaches meetings.  So, forget about seeing "Hard Knocks".  How many times can we hear Mack give rah-rah speeches?  The only game on the LSN schedule so far is UT vs. Rice.  Zzzzz.....

One would have to be interested in the other sports; Track & Field, Swimming & Diving, Baseball, etc. to pay a subscription fee for LSN.  Not me.

This is all fine and good, but LHN is following Texas recruits around when they're "Arbitrarily deciding which games to broadcast."  As a matter of fact, they're planning on broadcasting a game in Arizona this season, you know..."Just because"....oh and Texas has a QB commitment from that school.  So here's the deal:

-LHN will be paying High Schools to broadcast games
-LHN is following Longhorn recruits, you pure chance to broadcast their games
-High school budgets could use the money
-It'd sure help if the star recruit on our team would commit to Texas so that we could get on TV

Here's a quick wrap of a story from the Athletic Director at Aledo High School:
ESPN rep contacts Aledo, expressing interest in broadcasting a game.  Aledo has no interest in moving the game (ESPN wants it to be a Thursday game) but ESPN is persistant.  Aledo AD asks ESPN rep something like 'If Jonathan Gray was committed to A&M, would you be interested in broadcasting this game?' (Silence on the other end of the phone)

Look, there are two types of people in this world:  Those who believe the LHN would arbitrarily choose which games to broadcast for the good of the children, and those with IQ's in the 100's.

Since: Sep 24, 2006
Posted on: August 1, 2011 2:03 pm

Texas A&M goes to NCAA on Longhorn Network

Damn. Some Longhorn fans are dumb. I know that if were OU or any school that broadcast high school games, then they would be up in arms about that. I remember the amount of whining that came from that school in '08 about the football results. They flew a blimp with the score of their game against OU over the Bedlam matchup. UT has been one of the biggest whiners to date.

If you can't see that broadcasting high school games is a clear violation and recruiting advantage, then you are obviously just too busy buying Longhorn t-shirts from Wal-Mart and claiming to be the schools biggest fan. Rational Longhorn friends of mine have even said that there was "no way in hell" that this could be a legal move. You think that UT is just going to show any and all football games in Texas? No way! It's going to be a barrage of recruits that Texas wants to commit. It's a recruiting tool, plain and simple. Let FSN or some neutral party broadcast these games, but don't claim to be honest when there is no intent of actually being honest. 

And as for the "little brother" comments. A&M has the better sports program at the moment. Football, better. Basketball, about the same, maybe a slight advantage to UT this past year. Baseball, same. At least A&M in reeling in National Championships, albeit in some of the non-traditional sports. Even sportswriters covering UT are admitting this shift in power in Texas.


Since: Dec 6, 2006
Posted on: August 1, 2011 1:51 pm

Texas A&M goes to NCAA on Longhorn Network

LOL coming from an Astros fan. I guess that has gotten you used to seeing your Horns lose!

Since: Mar 28, 2007
Posted on: August 1, 2011 1:29 pm

Texas A&M goes to NCAA on Longhorn Network

jverse2k & other Aggie folk -- 
Come on down, partners ... the SEC will make yall forget all about the lameness that is the Big XII Minus II.  Hell, yall can still schedule Texass as your last regular season game each year & continue that age-old grudgetastic hatefest. 

Keep it up, Deloss & your billionaire ego posse ... aTm & OU will fit right in to the good ol' SEC ... & the preeminent football conference in all the land will just become that much stronger!

Since: Sep 22, 2006
Posted on: August 1, 2011 1:20 pm

Texas A&M goes to NCAA on Longhorn Network

Really sleazy?  "NCAA puts Cal on two years' probation over recruiting violation"  Go google that for UT.  Look up incidents of arrest, UT is not in the bad top 25.  Oregon, USC, Cal, Ariz, and state, Washington and WSU all have had NCAA issues in the last 10 years.  Not Texas....but of course they are sleazy?

Since: Oct 12, 2010
Posted on: August 1, 2011 1:02 pm

Texas A&M goes to NCAA on Longhorn Network

Apparently one thing Texas does not have is ethics.

Since: Jan 26, 2007
Posted on: August 1, 2011 12:37 pm

Texas A&M goes to NCAA on Longhorn Network

Quit whining little Aggies. Someday you'll grow up and be a big school too.

Since: Apr 28, 2010
Posted on: August 1, 2011 12:00 pm

Texas A&M goes to NCAA on Longhorn Network

eff tejas, may a thousand camels dung into there stadium and they eat the dung and die.

Since: Aug 15, 2010
Posted on: August 1, 2011 11:52 am

Texas A&M goes to NCAA on Longhorn Network

"Coach Mack Brown said last week that high school coaches and players would be hurt most through lack of exposure if their games weren't broadcast."

Mack Brown isn't really this dumb, is he?  I'm not from anywhere near Texas, no dog in the fight, but this is a terrible argument.

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