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Source: Big 12 best to stay at 9

Posted on: September 30, 2011 12:40 am
Edited on: September 30, 2011 12:53 am

The Big 12 should not expand in order to maximize its earning power, a source intimately involved in the conference's TV negotiations told on Thursday.

"If it were me I'd try to stay where I am," said the source. "Nine months ago they had the same money for 10 teams. Is anything going to change if they have nine?"

Texas A&M's formal departure to the SEC this week reduced the Big 12 to nine teams. Missouri is still contemplating whether also to pursue membership in the SEC. With nine teams, the source said, not only would the conference get an expected windfall for its primary rights fees following the 2015 season, it would provide nine more non-conference games as inventory.

"That's more attractive to the networks than BYU-Iowa State," said source who did not want to be identified because of his relationship with the league.

BYU is widely speculated to be joining the Big 12 should it expand. A nine-team league would allow the Big 12 to keep playing a round-robin conference schedule (eight games) while scheduling four non-conference games. The league currently plays a nine-game conference schedule with three non-conference games.

Both Fox and ESPN committed to saving the league in 2010 after the Pac-12 almost raided the Big 12 of half of its team. The 10 remaining schools were guaranteed approximately $20 million each when the conference's primary rights deal with ESPN expired after the 2015-16 academic year.

Fox began to fulfill that promise when the league agreed to a $1.13 billion deal for 13 years for its secondary rights earlier this year. The source said neither Fox nor ESPN were going pay less than promised in 2010 for the Big 12 at nine teams, or perhaps even eight teams. It's not clear if Fox or ESPN have a cancellation clause of their contracts if league membership falls below a certain number.

Staying at nine, said the source, would make it easier for conference schools to get to that $20 million per-team plateau. For example, with nine teams the new Fox deal alone is worth $9.6 million per team. In the latest round of conference realignment schools either are a "brand" or have markets. While more teams would bring more inventory (games) to bid on, the question is: Would each new school bring $20 million to the table individually?

The Big 12 has a long way to go before answering that question. It hasn't been determined whether the schools have committed their primary media rights to the conference for six years. That would essentially hold the conference together but no one is quite sure where that issue stands. Oklahoma president David Boren said a week all the remaining schools had agreed. Missouri chancellor Brady Deaton merely said the issue was being discussed.

The Missouri board of curators will reportedly meet on Tuesday. The board could merely empower Deaton to seek another conference although there is no indication which way the school is leaning.

Big 12 expansion speculation is all over the map -- from staying at nine to going to 16 teams.





Category: NCAAF

Since: Aug 31, 2011
Posted on: September 30, 2011 2:28 pm

Source: Big 12 best to stay at 9

I can see your argument for who they would be a good replacement for.  I am not sure I want to bring anybody in that is comparable to Colorado though.  To me, the big 12 didn't lose a lot with Nebraska or A&M, Nebraska's football program is coming around but A&M, I feel, is just having a couple good years and then will go back down again.  I do think that if TCU is added to the big 12, then they will become a legitimate threat much sooner than it took Baylor.  Not sure I want to add anybody yet but if they do, your 3 picks would probably work out alright.  I would love to see Uconn in the big 12 basketball mix as I would with Louisville but not sure they make any since to add.  Either way it's fun to speculate and the big 12 may or may not survive, but OU will and so will their athletics!

Since: Oct 14, 2010
Posted on: September 30, 2011 2:07 pm

Source: Big 12 best to stay at 9

I don't care what happens with realignment as long as TEXAS powers the LHN into money to hire more and more Nobel recipients into our science and math programs.  Wait a second, none of my fellow alums can get the damn LHN.  To hell with it.

Since: Dec 26, 2010
Posted on: September 30, 2011 2:00 pm

Source: Big 12 best to stay at 9

The Big 12 has been taking PR hits for the past couple of years now.  Not expanding up to a least 10 isn't going to help their cause in that department either.  Is it too much to ask for them to show little good faith towards their fans and actually act like they want to be a conference after 5 years? 

Get to 10.  At least pretend like you care about the vitality of the conference.

Since: Mar 7, 2007
Posted on: September 30, 2011 1:58 pm

Source: Big 12 best to stay at 9

The Big 12 what a joke.The only conference that matter matters is the SEC,PAC 12,and Big 10.
While the SEC performs well in all three major Men's sports the other two do not.  At least since the modern era, starting in 1998. The Big 12 do have NC titles in all three of those sports.  Here are the results by conference, since 1998.

BCS Titles by conference:
SEC 7 last 2010
Big 12 2 last 2005
ACC 1 1999
Big Ten 1 2002
Big East 1 2001
Pac None, one vacated due to NCAA violations

NCAA Basekball NC's by conference, since 1998:
ACC 5, last 2010
Big East 4 last 2011
SEC 3 last 2007
Big 12 1 2008
Big Ten 1 2000
PAC None

NCAA CWS Baseball NC's by conference since 1998:
SEC 4 last 2011
Pac 3 2008
Big 12, 2 last 2005
NCAA Ind. 2 last 2001
WAC 1 2008
Big West 1 2004
CUSA 1 2003
Big Ten None

Since: Sep 27, 2011
Posted on: September 30, 2011 1:54 pm

Source: Big 12 best to stay at 9

The best scenario is to add TCU, Cincy, WVU and Louisville and BYU. Awesome BB and Football great TV markets.

Since: Jul 30, 2009
Posted on: September 30, 2011 1:50 pm

Source: Big 12 best to stay at 9


While I agree 100% that they should be the "right" teams there is only one problem.  Currently there ain't no right teams lol.  I mean BYU, WVA and TCU are about the only one's out there that should belong in a BCS conference...maybe Looisville but I feel that is pushing it.  Definately none of the military schools belong in a BCS conference.  The last thing we need is a perenial ISU KS or until RGIII came along Baylor.  I think BYU would be a good replacement for A&M, WVA is close to a replacement for Nebraska (not in history or tradition but in performance the last decade) and TCU would be a good replacement for Colorado.  That would pull us back up to the pre Missouri trying to bolt for the Big 10 days as far as on field performance...thoughts?

Since: Aug 31, 2011
Posted on: September 30, 2011 1:46 pm

Source: Big 12 best to stay at 9

Good points dump...I'd be ok with the SEC or PAC for OU but am ok with staying as well. 

Vols...the big 12 has plenty of contenders in several sports even with the schools that have left...4 out of the 8 schools in the womens college world series for softball were from the big 12 for one example.  

Missouri could be a swing school and could lead to OU, OSU and other schools taking off.

Since: Nov 5, 2006
Posted on: September 30, 2011 1:25 pm

Source: Big 12 best to stay at 9

This thing should come to a head next week. Missouri is going to decide the fate of the Big 12. If Mizzou leaves for the SEC, the Big 12 is going away. Then it will be up to OU and OSU. I think that the SEC will contact OU and OSU after they invite Mizzou and then it will be up to the PAC 12 to battle with the SEC for those two schools. If the PAC 12 comes back and offers them and invitation, then I think that they will go there but is the PAC 12 is still determined to not invite those two without Texas then they will go to the SEC to make the first 16 team conference. At that point the ACC will invite Texas and hope for Notre Dame to follow. If ND stays stubborn then I think that UConn will get the other invite.

If Mizzou decides to stay, then I think the Big 12 goes back to 12 and invites BYU, Louisville and West Virginia

Since: Mar 17, 2009
Posted on: September 30, 2011 1:24 pm

Source: Big 12 best to stay at 9

The Big 12 what a joke.The only conference that matter is the SEC,PAC 12,and Big 10.Other then Texas and Oklahoma what does the Big 12 have to offer.Missouri will probably come to the SEC,so they better try to find some fool who is dumb enough to join there conference.

Since: May 10, 2007
Posted on: September 30, 2011 12:55 pm

Source: Big 12 best to stay at 9

Come on Dodd, you're the source.  You made this up to write the column.  Nothing worse than a writer creating a fake source and then hiding behind his "integrity" to protect the source.  Bullbleep. 

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