Blog Entry

Source: Big 12 best to stay at 9

Posted on: September 30, 2011 12:40 am
Edited on: September 30, 2011 12:53 am

The Big 12 should not expand in order to maximize its earning power, a source intimately involved in the conference's TV negotiations told on Thursday.

"If it were me I'd try to stay where I am," said the source. "Nine months ago they had the same money for 10 teams. Is anything going to change if they have nine?"

Texas A&M's formal departure to the SEC this week reduced the Big 12 to nine teams. Missouri is still contemplating whether also to pursue membership in the SEC. With nine teams, the source said, not only would the conference get an expected windfall for its primary rights fees following the 2015 season, it would provide nine more non-conference games as inventory.

"That's more attractive to the networks than BYU-Iowa State," said source who did not want to be identified because of his relationship with the league.

BYU is widely speculated to be joining the Big 12 should it expand. A nine-team league would allow the Big 12 to keep playing a round-robin conference schedule (eight games) while scheduling four non-conference games. The league currently plays a nine-game conference schedule with three non-conference games.

Both Fox and ESPN committed to saving the league in 2010 after the Pac-12 almost raided the Big 12 of half of its team. The 10 remaining schools were guaranteed approximately $20 million each when the conference's primary rights deal with ESPN expired after the 2015-16 academic year.

Fox began to fulfill that promise when the league agreed to a $1.13 billion deal for 13 years for its secondary rights earlier this year. The source said neither Fox nor ESPN were going pay less than promised in 2010 for the Big 12 at nine teams, or perhaps even eight teams. It's not clear if Fox or ESPN have a cancellation clause of their contracts if league membership falls below a certain number.

Staying at nine, said the source, would make it easier for conference schools to get to that $20 million per-team plateau. For example, with nine teams the new Fox deal alone is worth $9.6 million per team. In the latest round of conference realignment schools either are a "brand" or have markets. While more teams would bring more inventory (games) to bid on, the question is: Would each new school bring $20 million to the table individually?

The Big 12 has a long way to go before answering that question. It hasn't been determined whether the schools have committed their primary media rights to the conference for six years. That would essentially hold the conference together but no one is quite sure where that issue stands. Oklahoma president David Boren said a week all the remaining schools had agreed. Missouri chancellor Brady Deaton merely said the issue was being discussed.

The Missouri board of curators will reportedly meet on Tuesday. The board could merely empower Deaton to seek another conference although there is no indication which way the school is leaning.

Big 12 expansion speculation is all over the map -- from staying at nine to going to 16 teams.





Category: NCAAF

Since: Jul 30, 2009
Posted on: September 30, 2011 11:37 am

Source: Big 12 best to stay at 9


While I appreciate your point of view I couldnt disagree more.  The current landscape of football will not allow a 9 team conference to succeed.  It will have a negative impact on recruiting, national recognition, tv deals, and in the polls.  Especially with the current teams.  If we add a BYU, TCU(not really sure what they bring other than a warm body), a West Virginia, or a Louisville (they bring BBall) we open up all of those tv markets, we get voters from other areas, we get better tv deals etc.  I think staying @ 9 is a bad idea.   Thats just my opinion and we all know what opinions are like haha

Since: Feb 8, 2011
Posted on: September 30, 2011 11:36 am

Source: Big 12 best to stay at 9

The idea of staying at nine is terrible. If Mizzou does not go to SEC this time, they will eventually go to the Big 10 or SEC. The Big 12 needs to be proactive rather than waiting to crumble. Just a couple weeks ago it looked as if OU, OSU, Texas, and Texas Tech were gone. Mizzou would have had options (SEC, Big 10). KSU, KU, Baylor, and ISU were looking at the very real possibility of going to the MWC together or KU, KSU and Baylor going MWC or Big East and ISU possibly to C-USA. If the Big 12 is going to stay together in the future they need to add members and strengthen the conference. BYU, Boise State, TCU, West Virginia are all better than going and having to play Colorado State, New Mexico and Wyoming every year like they would have in the MWC. Plus all the talk of OU and Texas leaving, my question is why leave a conference that you can tell everyone what to do, to think about joining the PAC-USC conference? Just a thought, doesn't really make sense to think about giving up your power since both enjoy it so much. 

Since: Aug 12, 2008
Posted on: September 30, 2011 11:36 am

Source: Big 12 best to stay at 9

New conferance name im thinking the Big Countdown or Texas and Friends.

Since: Aug 26, 2011
Posted on: September 30, 2011 11:31 am

Source: Big 12 best to stay at 9

Boise State and TCU have no following outside their respective states. Hell, TCU doesn't even have that big of a following in their own state when they compete against Texax, Texas Tech, Texas A&M, Houston, etc etc.

Since: Aug 31, 2011
Posted on: September 30, 2011 11:20 am

Source: Big 12 best to stay at 9

If the Big 9 1/2 is going to expand...they need to wait for the right team.  I don't think the BYU, TCU, Houston, or even Boise helps out the big 9 1/2.  I think Boise comes close because they have a strong following for football.  A lot of bandwagon jumpers are on board for Boise as long as they are doing good and I think a move to a new conference would only help that.  That being said, I still think the conference needs to hold off for the right schools. 

Since: Oct 11, 2006
Posted on: September 30, 2011 11:13 am

Source: Big 12 best to stay at 9

have to disagree, i think at least you add one team and i would add Boise, but i think it should be 12 teams with Boise and TCU part of it.

Since: Jan 10, 2010
Posted on: September 30, 2011 11:12 am

Source: Big 12 best to stay at 9

someone please change the name of this conference asap.....just looks stupid

Since: Jan 19, 2008
Posted on: September 30, 2011 10:58 am

Source: Big 12 best to stay at 9

Nine teams creates the impression of weakness and harms the long term stability of the conference. If the Big 12 hopes to stay in the picture for the long haul, and transform the 4x16 Superconference scenario into something like 5x12-14, then they need to expand. Maybe in stages, granted. But a 9-team league will only be viewed as a temporary fix and will remain a poaching ground for the larger conferences.

Since: Sep 14, 2011
Posted on: September 30, 2011 10:57 am

Source: Big 12 best to stay at 9

Whoever that source is is a rere.  If they do it strategically - add big teams not already in the current states covered by the Big 12 - they can only increase their revenue.  I understand the whole 2 billion (just throwing a number out, idk what their contract is)0 to 9 schools is better than 2 billion to 12 schools.  However, I think if they do it correctly - so add BYU, WVU, and maybe UL - they can easily ask for 2.5 billion +.

Since: Dec 23, 2010
Posted on: September 30, 2011 10:57 am

Source: Big 12 best to stay at 9

The problem with an 8 game conference schedule is lining up 4 out of conference opponents and having at least 7 home dates.  You end up with many who cares games.  As a college football fan the best game of national or outside regional interest the Big 12 has is the Texas vs Oklahoma rivalry.  For the Big 12 audience you have some rivalries but they don't really resonate outside the conference.  This year the Big 12 has had an outstanding out of conference record, but in a year it doesn't the strength of schedule is going to impact Oklahoma and Texas, when the only serious challenges they can find are out of conference.  Adding BYU won't resolve that. 

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