Blog Entry

Source: Big 12 best to stay at 9

Posted on: September 30, 2011 12:40 am
Edited on: September 30, 2011 12:53 am

The Big 12 should not expand in order to maximize its earning power, a source intimately involved in the conference's TV negotiations told on Thursday.

"If it were me I'd try to stay where I am," said the source. "Nine months ago they had the same money for 10 teams. Is anything going to change if they have nine?"

Texas A&M's formal departure to the SEC this week reduced the Big 12 to nine teams. Missouri is still contemplating whether also to pursue membership in the SEC. With nine teams, the source said, not only would the conference get an expected windfall for its primary rights fees following the 2015 season, it would provide nine more non-conference games as inventory.

"That's more attractive to the networks than BYU-Iowa State," said source who did not want to be identified because of his relationship with the league.

BYU is widely speculated to be joining the Big 12 should it expand. A nine-team league would allow the Big 12 to keep playing a round-robin conference schedule (eight games) while scheduling four non-conference games. The league currently plays a nine-game conference schedule with three non-conference games.

Both Fox and ESPN committed to saving the league in 2010 after the Pac-12 almost raided the Big 12 of half of its team. The 10 remaining schools were guaranteed approximately $20 million each when the conference's primary rights deal with ESPN expired after the 2015-16 academic year.

Fox began to fulfill that promise when the league agreed to a $1.13 billion deal for 13 years for its secondary rights earlier this year. The source said neither Fox nor ESPN were going pay less than promised in 2010 for the Big 12 at nine teams, or perhaps even eight teams. It's not clear if Fox or ESPN have a cancellation clause of their contracts if league membership falls below a certain number.

Staying at nine, said the source, would make it easier for conference schools to get to that $20 million per-team plateau. For example, with nine teams the new Fox deal alone is worth $9.6 million per team. In the latest round of conference realignment schools either are a "brand" or have markets. While more teams would bring more inventory (games) to bid on, the question is: Would each new school bring $20 million to the table individually?

The Big 12 has a long way to go before answering that question. It hasn't been determined whether the schools have committed their primary media rights to the conference for six years. That would essentially hold the conference together but no one is quite sure where that issue stands. Oklahoma president David Boren said a week all the remaining schools had agreed. Missouri chancellor Brady Deaton merely said the issue was being discussed.

The Missouri board of curators will reportedly meet on Tuesday. The board could merely empower Deaton to seek another conference although there is no indication which way the school is leaning.

Big 12 expansion speculation is all over the map -- from staying at nine to going to 16 teams.





Category: NCAAF

Since: Feb 11, 2009
Posted on: September 30, 2011 4:14 am

Source: Big 12 best to stay at 9

Who better to recommend what the Big Twelve should do than Dodd.  He's the one who started the speculative mess about superconferences.  And of course, he has no vested interesrest in what happens, excet for maybe his alma mater, Missouri.  Is the Big Twelve staying together simply on the basis of television contracts?

"Big 12 expansion speculation is all over the map -- from staying at nine to going to 16 teams."

This may be true, but who is leading the "speculation?"  You are Dodd, and you have been ever since your "series" explored the "superconference issue" back in the spring of 2010.  But that's all it is - speculation.  Meanwhile, fottball the game goes on again this weekend.

Since: Sep 22, 2011
Posted on: September 30, 2011 3:34 am

Source: Big 12 best to stay at 9

One word to describe the logic in this article. . . .DUMB!!!!!!!!!!!!!!!  Just ask the Big East how well that 9 team BCS Conference has worked out for them. 

Since: Feb 2, 2011
Posted on: September 30, 2011 3:02 am

Source: Big 12 best to stay at 9

Steve learn how proofread. Also The Big 12 is looking really strong in football this year easily second best conference behind SEC. Big 10 has Wisconsin and NU (and NU looks overrated. and not much depth behind that. Pac 12 has Oregon and Stanford and again not much behind them.

Since: Mar 24, 2011
Posted on: September 30, 2011 2:32 am

Source: Big 12 best to stay at 9

I am tired of hearing from "sources, "officials," and "those with inside knowledge." Journalism isn't what it used to be.

Since: Aug 7, 2008
Posted on: September 30, 2011 2:15 am

Source: Big 12 best to stay at 9

Of course the Big 12 would say that the best thing for them is to stay at 9 teams but what they forget to really say is that no other school would join a uncompetitive conference like the Big 12 and there run down schools who can't compete with the big boys like little Texas or both Oklahoma schools to. To but it to the Big 12 schools and there fans is that you guys suck and can't compete with the likes of the Pac-12, Big 10, or the SEC.

Since: Jan 17, 2007
Posted on: September 30, 2011 1:53 am

Source: Big 12 best to stay at 9

Dodd, once again you failed.   This is a reoccuring theme in your less than informative articles and you're a big part of why journalistic integrity has gone down the toilet in the last 5 years. 

What you did not inform your readers is that the new Fox/Espn deal which starts in 2012 to 2025, specifically states the Big 12 must maintain at LEAST 10 members, or else they can void the contract.   That being said,  the Big 12 needs to add one more to make 10.

Since: Mar 6, 2010
Posted on: September 30, 2011 1:45 am

Source: Big 12 best to stay at 9

Always remember that Dodd is employed by CBS, and CBS has been licking the SEC nutsack for quite some time now. It benefits CBS and the SEC (and thereby Dodd) for the Big 12 to remain at a very vulnerable 9 teams. Dodd knows a 9 team conference won't be around long, and the SEC is hoping to gain from it when it collapses by scooping up teams like OU, OSU and Mizzou to go with A&M, which puts more money in the CBS coffers, and gives Dodd job security to keep writing lame articles. I think the SEC will regret this though, especially the  football powers like Alabama and LSU, who will no longer have the oversigning monopoly on talent. Imagine how good Oklahoma will be when they can start oversigning 4 and 5 star recruits by 5-10 every year.

Since: Jan 22, 2007
Posted on: September 30, 2011 1:38 am

Source: Big 12 best to stay at 9

Seems to me, in the era of conference upheaval, if you're standing still you're falling behind.  If the Big 12 isn't proactive, their days remain numbered.

Since: Jan 3, 2009
Posted on: September 30, 2011 1:36 am

Source: Big 12 best to stay at 9

This is the kind of short sided thinking that got the B12 in trouble in the first place. If I were Iowa State. Kansas State and Balyor, i would think long and hard about staying at 9 because it leave your conference vonerable, even with the committment. BTW has any team that left the Big 12 had to pay their full exit fee? Nope not a one.

Since: Sep 7, 2010
Posted on: September 30, 2011 1:35 am

Source: Big 12 best to stay at 9

The Big 12 has only one big-time national TV rivalry left, OK-TX.  OK-OK ST is dominated by OK, MO-OK is not a blockbuster.  I haven't seen Saturday night's TV ratings , but I'm guessing WVA-LSU smoked OK-MO.
National interest in TX TECH, Baylor, KS, Iowa St, KS ST is minimal. TX, OK, MO, and OK ST cannot carry a national TV contract alone.
NEB and A&M were big losses. MO is 50/50 to join the SEC in the next few weeks. Every single MO recruiting commitment says they want MO to go SEC.
The Big 12 is whistling in the graveyard; they need to bring in a couple of whales or dissolve into the SEC, MT West, PAC 12, ACC and maybe Big East, assuming it survives. Even a slate of big non-conference matchups only covers September, for the most part.The internet is full of conference and TV industry "sources", none of which really knows everything going on behind the scenes.

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or