Blog Entry

Baylor's Human Highlighters and Adidas

Posted on: March 8, 2012 1:47 pm
Edited on: March 8, 2012 8:48 pm
  •  
 

KANSAS CITY, Mo. -- If clothes make the Bear, consider Sprint Center the latest battleground in the apparel war.

That would be the war between Nike and pretty much everyone else. Fifteen months ago, the first BCS title game between the two apparel titans took the field when Auburn played Oregon in the BCS title game. That would be Auburn, an Under Armour school, and Oregon, a well-known Nike school.

The uniform war was on the night before the game when Nike projected laser images of its swoosh logo on the side of Camelback Mountain. So, yeah, this is getting serious.

The latest apparel incendiary was dropped by Baylor on Thursday in the Big 12 tournament. The Bears wore canary yellow Adidas threads head to toe against Kansas State. Socks to T-shirts. The nuclear yellow was part of the same color combination worn by Oregon 15 months ago. One press row wag took one look at Baylor and said his sinuses were cleared.

They were that bright.  

On national cable, Adidas just fired off a shot across Nike’s bow. Why it matters: Recruits have chosen schools for lesser reasons than uniforms. If you think it doesn't matter, check out Kansas' Thomas Robinson, who tweeted that he thought Baylor's unis were "tuff."

Even if Baylor as a team isn't tuff all the time.

If you haven't noticed, high-profile games have become the new fashion runways for apparel manufacturers. Baylor got a two-hour plus commercial Thursday for Adidas -- and Baylor -- in that order. Twitter blew up -- not necessarily about the game but about the uniforms.

One tweeter called Baylor, "The All-Star Crossing Guard Team From Waco."

Another: "Here's every idea they've [Adidas] ever had: 'Let's put three stripes on it.'"

Shot across Nike's bow? "Those are hand-me-downs"

If it matters to Oregon fans, then it matters to Nike. If it matters to Nike, it matters to Adidas. If it matters to Adidas, it means something to Baylor. This game alone may enhance a relationship that just got a lot more intimate. Adidas' deal with Baylor has a year to go.

Expect a long-term extension? 


  •  
Category: NCAAB
Comments

Since: Dec 1, 2009
Posted on: March 9, 2012 3:00 am
 

Baylor's Human Highlighters and Adidas

JWSchmidt3, they were reading your post WHILE you were writing it. They probably also keep a permanent record of everything you've ever typed on their site and then deleted, whether or not you ever made a post. I know for a fact that Google does.

Soon, they'll be able to read our minds as we go about the streets, not only archiving all of that data, but using it to target ads delivered in front of us as holograms that moved about with us. As it is, they can already see inside our homes from passing vans--through not only walls, but solid steel plate and even lead foil.

Ain't technology wonderful?

Yours sincerely,

Number of the Beast




Since: Jun 18, 2010
Posted on: March 8, 2012 5:17 pm
 

Baylor's Human Highlighters and Adidas

Better than I deserve brother.



Since: Sep 13, 2011
Posted on: March 8, 2012 5:14 pm
 

Baylor's Human Highlighters and Adidas

Going well and hope the same for yourself!




Since: Jun 18, 2010
Posted on: March 8, 2012 5:13 pm
This comment has been removed.

Post Deleted by Administrator




Since: Sep 13, 2011
Posted on: March 8, 2012 4:47 pm
This comment has been removed.

Post Deleted by Administrator




Since: Jun 18, 2010
Posted on: March 8, 2012 4:40 pm
This comment has been removed.

Post Deleted by Administrator




Since: Jan 21, 2010
Posted on: March 8, 2012 4:33 pm
 

Baylor's Human Highlighters and Adidas

Baylor - an overrated 20-win team, kings of fashion faux-pas. What more needs to be said?



Since: Nov 7, 2006
Posted on: March 8, 2012 4:04 pm
 

Baylor's Human Highlighters and Adidas

Where's the smiley/emoticon for "This thread is worthless without pics??"
Wink
Come on, I'm lazy, don't make me have to search for it. I might find it on another sports site . . . with other articles.

- - - - - - - - - -

Low and behold, I go to the bathroom, come back and do something else (than finish my post), and "voila", look what I found:

[img]http://sports.cbsimg.net/u/photos/b

asketball/college/img17667056.jpg[/img]

Those don't look anything as bad as the Oregon uniforms. BTW, I actually really like some of the Ducks uni's, just not that fluorescant yellow one they had. Baylor won, which probably makes the jersey's a little easier to swallow.
Surprised



The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com