I wrote a column recently about Craig Robinson and how his connection to Barack Obama is helping Oregon State.
One suggestion was that Robinson's speech at the Democratic National Convention would bring untold attention.
And it appears it did exactly that Monday night.
According to Google Trends, "Oregon State basketball" was Monday's 13th fastest-rising search at Google. The numbers peaked at 10 p.m. ET, or around the same time he was introducing his little sister, Michelle Obama. Furthermore, a search of "Craig Robinson Obama" -- which is funny because Craig Robinson is not an Obama; he's, um, a Robinson -- ranked as the 17th fastest-rising search, meaning Robinson/OSU basketball was a main topic on the web Monday.
The whole thing reminded me of what Robinson said when we spoke in his office two weeks ago about how he's using his connection to Barack and Michelle in terms of recruiting. He explained that in this business it's important to take advantage of anything at your expense, which might be why he dropped a "Go Beavers!" into his speech that aired on national television.
"You use the sizzle to get in the door," Robinson told me. "And then once you're in the door you hope the steak is the good part."