Blog Entry

TMZ releases video of Crawford dunking on LeBron

Posted on: July 22, 2009 12:17 pm
Edited on: July 22, 2009 4:29 pm

LAS VEGAS -- TMZ has posted a grainy video of Jordan Crawford's now-famous dunk on LeBron James.

Click this link to be underwhelmed.

As I wrote earlier, there was no way the actual dunk would ever match the hype of the dunk, and that seems to be the case. I mean, it looks just about like every other one-guy-dunks-on-another-guy highlight you've ever seen, only difference being you can hardly see it because of the poor quality of the video. And that's why Nike was silly to try to prevent the public from seeing this, because its actions led to freelance photographer Ryan Miller telling me how Nike Senior Director Lynn Merritt confiscated his tape of the dunk, which led to me writing about it , which led to tons of negative headlines nationally and even a skit on "The Tonight Show with Conan O'Brien."

It's been a public relations nightmare for Nike and, to a lesser degree, James.

And never had to be this way.

Had Nike let Miller keep his tape, a few thousand people woud've seen Crawford dunk on James via YouTube. It would've probably been linked on The Big Lead and Deadspin, and that's about it. But because of Nike's mishandling of the situation, a few million people will now see Crawford dunk on James via TMZ, and Nike's image has been considerably bruised in the process, all because of a power-hungry executive who overstepped his boundaries trying to protect somebody who never needed to be protected in the first place.

UPDATE: has a better version up now.
Category: NCAAB

Since: Aug 28, 2006
Posted on: July 23, 2009 9:41 am

TMZ releases video of Crawford dunking on LeBron


First of all, to call me out for generalizing and saying "everybody" in a sports post is splitting hairs to the extreme. Yes I know you have to be careful when you generalize, but come on now. Pick your battles.

However, your point regarding how you don't see him as stained is fair enough, but that's an opinion. He's tarnished his reputation in my own eyes, and many I've spoken with. And people aren't speculating about the role he had; people on Bleacher Report that were actually there and had their own videos confiscated were the first people I recall writing about this, and they had ringside eyewitness testimony of the hissy fit he threw.

The point is that he made a far bigger deal out of this than he should have, and the fallout from his reaction is far worse than the fallout from the actual dunk would've been had he just let it go.

Since: Aug 24, 2006
Posted on: July 23, 2009 8:12 am

TMZ releases video of Crawford dunking on LeBron

For starters, as others have pointed out, LeBron is not even going at half-speed.  The kid goes up for a dunk and LeBron looks like he is just trying to make an effort to make it look competitive.  Had this been a real game, Crawford would have been sitting on the floor staring up at James after running into the brick wall that he is.  The half-hearted block comes from the side because someone else "blew their coverage" in a stupid camp game; James realizes this at the last second and tries to block the shot.  It's not like Crawford backed him down and then went over the top on him.  Second, WHO CARES!?!?!?  I don't think James is losing any stock because of this overhyped and overplayed video.  He is still the King.

Since: Mar 17, 2008
Posted on: July 23, 2009 5:34 am

TMZ releases video of Crawford dunking on LeBron

he hid the tape ...thats the big deal...he's the man...he's keepin'g Crawford down..that video is gonna help secure that kid a couple extra bucks...LeBron got his and he's unwilling to let a young buck get his...your idol worship has you sounding like fox news.Lebron and the entire nba are a media don't get points or cash for defending the haves in this world but americans seem to think so these days

Since: Oct 18, 2007
Posted on: July 23, 2009 2:08 am

TMZ releases video of Crawford dunking on LeBron

Are you kidding me? First, it wasn't even LeBrons man. Second, the guy dunked on the side of LeBron and then he came in late. So dumb I can't believe wasted the bandwidth on that piece of garbage. Go search youtube for the Vince Carter dunk over the guy in the Olympics...maybe that will clarify what someone getting dunked on looks like, cuz it sure wasn't that "guy dunking on LeBron" clip ESPN was hyping.

Since: Jul 7, 2009
Posted on: July 23, 2009 12:08 am

TMZ releases video of Crawford dunking on LeBron

 i agree  WTF  is wrong with our media today? even shaq got dunked on back in the day, lebron will not win as many World Titles as Jordan or Kobe he will fade fast after is first knee injury.

Since: Jun 7, 2007
Posted on: July 22, 2009 11:55 pm

TMZ releases video of Crawford dunking on LeBron

WTF was that? I've seen better dunks from a 10 year old bobbin' for apples. Weak.

Since: Jun 18, 2008
Posted on: July 22, 2009 11:36 pm

TMZ releases video of Crawford dunking on LeBron

I have no clue why Nike overreacted the way they did.  The video shows nothing more than Lebron playing lazy help defense in a worthless pick-up game after the camp day ended and a guy making a good play on the hoop.  The video did not live even a shade up to its billing as we all expected Lebron to get posterized by a college kid.  This video was almost exactly the same scenario as Courtney Lee dunking when Lebron was trying to recover from playing help defense.  Talk about useless hype for a grossly overrated video.  The ones that really look stupid in all this is Nike in trying to cover up something so stupid.  Besides, even if he had got dunked on, who the hell cares? Like Charles Barkley said, every player in the NBA gets dunked on now and again.

Since: Jul 12, 2009
Posted on: July 22, 2009 11:18 pm

TMZ releases video of Crawford dunking on LeBron

Yup really didn't care about the tape being released but if the fun of it checked it out and really wasn't as good of a dunk that they said it was. Really this happens all the time not news not now not then not ever!!

Since: Sep 4, 2006
Posted on: July 22, 2009 11:16 pm

TMZ releases video of Crawford dunking on LeBron

All the suspense for that?  Nike should be ashamed of themselves for trying to keep it on the down low.  It was weak.  Jordan Crawford thinks he is a superstar now and that is a joke.  WEAK!

Since: Jan 21, 2007
Posted on: July 22, 2009 11:15 pm

TMZ releases video of Crawford dunking on LeBron

WOW...i have never seen such an incredible dunk...Is the guy the next Michael Jordan or what?...damn that was one nasty of the all time great  dunks...I'm speechless......

Ok..enough of the sarcasm...but really..what a sad day it is when this becomes a story........Nike & Lebron = Pathetic wimps...

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