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Blog Entry

Operation 'UCF Rescue' is gaining momentum

Posted on: November 6, 2009 10:23 am
Edited on: November 6, 2009 10:31 am
 

Remember what I wrote two nights ago, the thing about how Nike will rescue UCF?

The Orlando Sentinel's Mike Bianchi echoed the thought this morning.

So this idea is clearly gaining momentum, and unless the folks at Nike are stupid they're going to realize that signing an apparel deal with UCF will not only help Michael Jordan's son but also aid -- follow me here -- Nike. Think of it as a $3 million PR move. Suddenly, UCF basketball (or at least this aspect of it) is a national story, and what better way for Nike to capitalize on it than to step in and help a cash-strapped non-BCS program that Adidas just ditched? It would garner tons of good press, and after a summer of bad press -- you haven't forgotten the confiscation of the tape of the Jordan Crawford dunk on LeBron James, have you? -- Nike sure could use a few positive headlines.

This is the way to get them.

So when the lawyers give the OK, Nike should sign UCF.

It would be a better PR move than any current advertising campaign.

And that's why it's going to happen, because it makes too much sense to not happen.
Category: NCAAB
Comments

Since: Nov 7, 2009
Posted on: December 2, 2011 3:46 pm
 

Operation 'UCF Rescue' is gaining momentum

Go away somewhere far far away. now. please.



Since: Nov 7, 2009
Posted on: November 7, 2009 10:51 pm
 

Operation 'UCF Rescue' is gaining momentum

I back you up on this one.



Since: Apr 4, 2007
Posted on: November 7, 2009 10:20 pm
 

Operation 'UCF Rescue' is gaining momentum

Well, i'll just make a mental note that states the following:

  1. Whenever Gary Parish Mentions adidas with a capital 'A' (Adidas) it will be noted that this is only to please CBS, and if it were within his power adidas (lower case 'a') would always be spelled adidas (once again lower case 'a')
  2. The exception to the rule is when Gary Parish is explaining about why adidas has to be upper case Adidas because of CBS.
  3. Example: "But the editors at CBS made a style rule that states it will not allow adidas to lowercase a formal name, even if it wants. So according to CBS, adidas is Adidas even thought adidas is really adidas . And because I work for CBS, adidas is Adidas from this point forward, even if it confuses the hell out of me."
  4. To clarify 2.: Gary Parish has full power to refer to adidas as such(lower case 'a') only when referring to the complications caused by CBS insisting that adidas(lower case 'a') actually is Adidas (upper case 'A').
  5. That is why my editors have just informed me that cougarfan31 is required to type broadcasting networks in text(phone numerical) form(braile is impossible to show on a keyboard) so CBS is now 227, and there's just no way around it. Even though CBS is CBS it's actually 227.
  6. Sorry 227 my hands are tied on this one... how does it feel?




Since: Feb 8, 2007
Posted on: November 7, 2009 4:56 pm
 

Operation 'UCF Rescue' is gaining momentum


It's a mess, really.

adidas is absolutely adidas, all lowercase.

That's the way the company is branded.

But the editors at CBS made a style rule that states it will not allow adidas to lowercase a formal name, even if it wants. So according to CBS, adidas is Adidas even thought adidas is really adidas. And because I work for CBS, adidas is Adidas from this point forward, even if it confuses the hell out of me.

So was I right about adidas being lowercase?

Yes.

But my bosses have decided it won't be lowercase here.

As Barack might say, it's above my paygrade.



Since: Feb 15, 2009
Posted on: November 6, 2009 1:15 pm
 

Operation 'UCF Rescue' is gaining momentum

The story wasn't written by Gary. So no need to correct him.



Since: Mar 21, 2008
Posted on: November 6, 2009 11:47 am
 

Operation 'UCF Rescue' is gaining momentum

His 'editor' probably changed it!




Since: Feb 26, 2008
Posted on: November 6, 2009 11:04 am
 

Operation 'UCF Rescue' is gaining momentum

I seem to recall you making a point of clarifying that "adidas" is not capitalized in the original UCF article. Change your mind for this one? :P (kidding, of course)


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com