Tag:Under Armour
Posted on: February 14, 2011 1:50 pm

Under Armour signs Newton in record-breaking deal

I was among those who spoke out against Cam Newton's media-day workout last week. I didn't see the point in Newton working out for the media when we don't own a draft pick.

Now the rationale for the workout may be emerging.

The hype generated from Newton's throwing session last Thursday no doubt contributed to Under Armour signing the Heisman Trophy winner to the biggest endorsement deal ever given to an incoming NFL prospect, according to a report from Darren Rovell of CNBC Sports Business .

Rovell's report does not include specific numbers, but he cites sources who claim the agreement "surpass[es] the $1 million a year deal adidas gave to Reggie Bush in 2006 both in terms of annual guarantee and overall dollars."

Under Armour plans to take advantage of Newton's NCAA appeal, selling Auburn jerseys with his name on them, as well as Newton-specific training apparel.

Newton will not be able to wear an Under Armour jersey in the NFL. Reebok owns the rights to these. He will, however, wear Under Armour shoes.

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Category: NFL Draft
Posted on: August 25, 2009 12:23 pm

Senior Bowl Moving to Florida?

The Senior Bowl, the preeminent all-star game for prospective NFL talent, may be on the verge of moving.

Though the Senior Bowl began in Jacksonville in 1950, it moved to Mobile, Alabama a year later and has been a fixture there since. The game this past January, however, concluded the contract the Senior Bowl had with Mobile's Ladd-Peebles Stadium.

As a result the Senior Bowl, which is run by the Mobile Arts and Sports Association, has begun filtering through the cities that have previously expressed interest in hosting the game, should organizers elect to move it. Tampa and Jacksonville are reportedly among the cities in consideration, though negotiations remain ongoing between the game's organizers and Ladd-Peebles' board of directors.

While proposals have been swapped in an effort to keep the game in Mobile, its home for the past 58 years, according to the Financial News and Daily Record of Jacksonville, the Mobile Arts and Sports Association is looking at other options. "We have a conference call with them next week," Mike Bouda, director of sports and entertainment for the Jacksonville Economic Development Commission, told the Financial News and Daily Record of Jacksonville. "I really believe we have an opportunity to move it to the next level."

The Senior Bowl had been previously linked to Tampa, with Under Armour, the Senior Bowl's title sponsor, reportedly discussing a potential move to the city since March.

Though Senior Bowl spokesman Kevin McDermond would not confirm whether any contact with Jacksonville, Tampa or any other city was scheduled, the Mobile Arts and Sports Association issued the following statement yesterday:

"In the spring we clearly stated that due to circumstances it would be prudent if not necessary to consider options. Subsequently, representatives acting on behalf of the Mobile Arts and Sports Association have identified and distributed a request for proposal to multiple cities in the Southeast that have expressed interest."



The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com