Kurt Busch is bringing some additional sponsorship dollars to his new Sprint Cup home at Phoenix Racing.
Busch has a personal services contract with TAG Heuer Eyewear and the company announced Wednesday it would take that relationship a step further in 2012 to sponsor a handful of races as well.
The No. 51 Phoenix Racing Chevrolet will carry the company's logos and colors as a primary sponsor in next month's Budweiser Shootout at Daytona International Speedway where Busch is the defending race winner.
The company will serve as an associate sponsor for the Daytona 500 as well as the Kobalt Tools 400 at Las Vegas Motor Speedway.
“TAG Heuer Eyewear has been a great partner of mine and this is a big deal for them to step up and sponsor Phoenix Racing and me for a few races this year,” Busch said. “I consider myself very fortunate to be affiliated with such a great brand and to have their strong support. I’m proud to carry the colors of TAG Heuer Eyewear on the No. 51 Chevrolet starting with Budweiser Shootout. As the defending race winner, we’re going to give it all we have to get back to victory lane.”
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