Posted on: January 20, 2011 9:46 am
Edited on: January 20, 2011 10:04 am
For the first time, Preseason Thunder testing from Daytona is being streamed live online .
Even for the diehardest of diehards it may be overkill, but the Speed crew -- Steve Byrnes, Larry McReynolds, et al -- are doing their best to keep things interesting.
Posted on: January 19, 2011 3:58 pm
Edited on: January 19, 2011 3:58 pm
Posted By Pete Pistone
NASCAR made a big deal about employing standard start times for the 2010 Sprint Cup Series season in hopes of assisting and elevating television ratings. All races were run on a 1 p.m. (ET), 3 p.m. (ET) or 7:30 p.m. (ET) plan.
However it appears the 2011 season will not follow suit. Sagging TV ratings are reportedly driving the decision to shift start times to later on Sunday afternoons in hopes of recapturing a lost west coast viewership as well as leaking audiences into the lucrative prime time day part. While the Daytona 500 is slated to take the green flag at 1:19 p.m. ET, other start times for early season races have not been officially released.
The decision of when to start events may well fall back into the hands of track operators and television network officials. Should that happen the return of more 2:30 eastern time starts may well dot the 2011 schedule, particularly in the second half of the season when NASCAR goes head-to-head with NFL most Sundays.
Posted on: January 19, 2011 1:14 pm
Edited on: January 19, 2011 2:55 pm
Posted by Pete Pistone
Pocono Raceway has joined Talladega and Martinsville in hosting Saturday Sprint Cup qualifying sessions this season. The Pennsylvania track announced it would move its two traditional Friday time trial activities to Saturday for both the June and August visits to the 2.5-mile speedway. Additional practice is expected to be added to the Friday track schedule in each case.
The move is speculated to be the latest in a series of schedule-tightening initiatives that may see other tracks follow suit. NASCAR continues to see ways to save teams money and eliminating days spent on the road would significantly lower travel costs for organizations.
While the Nationwide and Camping World Truck Series have both added several one day shows in recents years which include practice, qualifying and racing all completed in a single day, don't look for anything quite that drastic on the Cup side.
However with stand-alone qualifying day attendance lagging at many venues, moving time trials to Saturday provides tracks with an opportunity to offer fans a more value-added preliminary day ticket with a schedule that would include qualifying, practice and a support race.
Posted on: January 19, 2011 12:59 pm
Edited on: January 19, 2011 12:59 pm
From Team Press Release
Posted on: January 19, 2011 11:42 am
Edited on: January 19, 2011 12:55 pm
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Posted on: June 8, 2010 11:25 am
Interesting article over at scenedaily.com about Wal-Mart looking to make a big move into the NASCAR ranks .
Several different scenarios are being bandied about. Will it sponsor one driver? A team of drivers? According to the article, they're looking to become NASCAR's "exclusive retailer in the mass merchandise space." With DuPont scaling back its sponsorship next season, Jeff Gordon's No. 24 car is seen as a possible landing spot.
I've often wonder why Wal-Mart didn't have a bigger presence in NASCAR. We've had the Target car for several years now, and K-Mart had a car back in the day. What's Wal-Mart been waiting for?
I think there are several companies that have missed the boat in what they might be able to do in NASCAR. Why hasn't an apparel giant like Nike, Reebok, Addidas pounced? They do realize NASCAR fans buy shoes and wear clothes don't they? Just imagine all the merch Nike would have sold had it had hooked up with Dale Earnhardt Jr. That swoosh would be everywhere in the stands.
Another company I thought could do well in NASCAR is Disney. There is so much they could promote -- parks, movies, tv shows -- the car could have a new paint scheme every week. At the track they could have a trailer set up where fans could start booking their Disney vacations. And the NASCAR goodies plasted with Disney would be bought not just by NASCAR, but Disney collectors as well.
We hear so much about sponsorship woes in NASCAR, but I believe there are opportunities if execs would just have some vision.
-- Brian De Los Santos