SUBWAY has expanded its partnership with Carl Edwards and Roush Fenway Racing from the primary sponsor of the No. 99 Ford Fusion in the NASCAR Sprint Cup Series for three races in 2011 to six races starting in 2012.
The new deal also includes four additional races as a major associate sponsor and becoming the Official Training Restaurant of Carl Edwards and Roush Fenway Racing.
The schedule kicks off March 4 at Phoenix International Raceway; returning to the track March 25, at Auto Club Speedway; June 3, Dover International Speedway; July 7, Daytona International Speedway; Sept. 2, Atlanta Motor Speedway; and Oct. 7, at Talladega Superspeedway.
Edwards will again be featured in the company's advertising campaigns. The first new on-air ad with Edwards will run during the national television broadcast of the Daytona 500 (Feb. 26 on FOX).
“I am extremely pleased that SUBWAY has expanded their relationship with Roush Fenway Racing,” said Jack Roush, co-owner, Roush Fenway Racing. “As a company, we promote a healthy lifestyle with our employees and in particular, our drivers and pit crew members. Having the SUBWAY restaurant chain as our Official Training Restaurant is ideal.” <sup>
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