Tag:Jeff Gordon
Posted on: December 6, 2010 11:19 am
Edited on: December 15, 2010 12:20 pm

Gordon's new primary scheme loses flames

The new primary paint scheme for Jeff Gordon's No. 24 Drive to End Hunger Campaign car was unveiled Monday and gone are the flames fans have become accustomed to over the past decade.

So what do you think?

Posted on: November 23, 2010 5:49 pm

New crew chiefs for Gordon, Martin, Earnhardt Jr.

Hendrick Motorsports has wasted no time in preparing for the 2011 season, announcing crew chief changes for three of its four Sprint Cup teams.

No worries for Jimmie Johnson fans, Chad Knaus remains entrenched with the five-time defending Cup champions. But it's wholesale changes elsewhere.

Jeff Gordon will be paired with Alan Gustafson, who had been working with Mark Martin .

Martin will be paired with Lance McGrew, who had been crew chief for Dale Earnhardt Jr.

Earnhardt Jr. will be paired with Steve Letarte, who had been crew chief of the No. 24 car since Sept. 2005.

Another signficant change is that the 88 team will move into the same shop with Knaus, Johnson and the 48 team. The 24 team will move out and into the facilities with the No. 5 team.

"This will improve us as an organization, across the board," said Rick Hendrick, owner of Hendrick Motorsports. "We had a championship season (in 2010), but we weren't where we wanted and needed to be with all four teams. We've made the right adjustments, and I'm excited to go racing with this lineup."

Posted on: October 28, 2010 10:19 am

DuPont will continue to sponsor Gordon

A day after Hendrick Motorsports announced AARP's Drive to End Hunger campaign as Jeff Gordon's primary sponsor for 22 races in each of the next three years, the other piece of the puzzle fell into place as DuPont will continue to serve as primary sponsor in 14 races in that same three-year period.

DuPont has been with Gordon since his debut race in 1992.
Posted on: October 27, 2010 5:03 pm
Edited on: October 27, 2010 5:04 pm

More on Gordon's 'Drive to End Hunger' campaign

As previously reported, AARP is sponsoring Jeff Gordon's No. 24 car starting in 2011 with its 'Drive to End Hunger campaign'. It will serve as the primary sponsor on the car in 22 races in each of the next three seasons. Car owner Rick Hendrick says he'll announce the remaining sponsorship lineup at a later date.

Here's more on the deal from the Associated Press:
The American Association of Retired Persons plans to use its sponsorship to raise both money and awareness of hunger in America. Statistics given by AARP on Wednesday said an estimated 51 million Americans who go hungry each night, and six million are over the age of 60.

Jo Ann Jenkins, president of the AARP Foundation, said the numbers are startling to most Americans, and a the partnership with Gordon should lead to increased donations. But earning charitable donations from NASCAR fans - according to demographics released by NASCAR in 2007, 53 percent of its fan base have an average income of below $50,000 - could be difficult as they still try to recover from the recession.

Jenkins said the typical donation to the AARP Foundation is small, in the $10-to-$20 range, and the investment on Gordon's car will pay for itself.

Jenkins would not disclose how much the AARP Foundation is paying, but the sponsorship is for 22 races next year beginning with the Daytona 500. The industry going rate is estimated to be $15 million for a full 36-race schedule, and Budweiser is believed to have paid $10 million for 22 races with Richard Childress Racing beginning next season.

"I don't think we have any doubt in our mind that the initial investment the AARP has put into this, the money raised from this is going to far exceed that investment," Jenkins said. "This not only is about raising the money and using the initial investment from AARP, but how do we solve this in a country rich as ours so that no one in this country is going hungry."

Wednesday's announcement ends a season-long sponsorship search for Hendrick Motorsports. The team needed to replace a portion of races that Gordon's longtime sponsor, DuPont, will no longer fund.

Hendrick said the car is full for 2011, but would not reveal what level DuPont and Pepsi will have in filling out the remaining 16 races - two of which are non-points events - on the schedule. He said an announcement on the remainder of the schedule is coming.

Posted on: October 25, 2010 11:23 am
Edited on: October 25, 2010 4:44 pm

And Jeff Gordon's new sponsor will be ...

It's not Wal-Mart. Forget Slurpees at 7-11. And nope he's not in good hands with All-State.

Instead, Gordon will receive sponsorship for an anti-hunger campaign coordinated through the AARP Foundation. The funding of Gordon's No. 24 is expected to be split with the campaign as well as Pepsi and Dupont, which is trimming its sponsorhip following this season.

CHARLOTTE, N.C. -- Four-time NASCAR champion Jeff Gordon will be sponsored next season by an anti-hunger campaign coordinated through the AARP Foundation.

The multiyear deal will be announced Wednesday by Hendrick Motorsports. A person familiar with Hendrick's sponsorship agreement confirmed the deal to the Associated Press on condition of anonymity because the official announcement had not been made.

The deal first was reported Monday by the Charlotte Observer .

The campaign will be the first cause-related sponsorship of its kind in NASCAR, which has struggled to attract new business since the economic downturn began late in 2008. Sponsorship dollars have been dramatically reduced, and many teams, Hendrick included, had to let go of employees while adjusting to smaller budgets.


Posted on: October 13, 2010 3:11 pm
Edited on: October 13, 2010 3:11 pm

7-Eleven a possible sponsor for Jeff Gordon

Interesting tid-bit from SI.com's Bruce Martin this week that seems to make some sense.

Last week, 7-Eleven announced it wasn't returning to sponsor Tony Kanaan in the IndyCar Series. I didn't really think much about it at the time, but Martin points out that the company is being linked to Jeff Gordon .

Gordon's longtime sponsor Dupont is looking to cut back, leaving owner Rick Hendrick looking for a new company to fill the void. 7-Eleven couldn't certainly get more exposure in NASCAR than it did in the IndyCar Series and Jeff Gordon seems like he could be a perfect fit. But it also costs a little more cash to sponsor a Cup car. I'm fairly certain that if 7-Eleven did hook up with Gordon it would be part of a spit sponsorship package. But imagine all the Slurpees they could sell on race day.

-- Brian De Los Santos

Posted on: September 7, 2010 12:36 pm

Wal-Mart pulls out of talks to sponsor Gordon

A report surfaced last week that Wal-Mart was pulling out from a possible primary sponsorship deal with Hendrick Motorsports on the No. 24 car of Jeff Gordon . I wasn't sure I was ready to believe it, but owner Rick Hendrick confirmed the news over the weekend at Atlanta

That does't mean Wal-Mart won't be taking a deeper dive into the NASCAR pool. According to the SportsBusiness Journal, Wal-Mart is still in talks to become the exclusive mass retailer for NASCAR apparel.

Wal-Mart had been deep into discussions with Hendrick Motorsports to sponsor Gordon’s car, but Wal-Mart’s interest in a primary sponsorship on a single car has waned.

One source said Wal-Mart is in a re-evaluation process to determine the right place for its sponsorship spending and that it could still develop personal-services deals with an array of drivers, instead of going with a primary sponsorship of a single driver.

Industry sources added that word of a potential deal between Wal-Mart and Hendrick had created a significant level of angst among the other Sprint Cup teams. They had expressed concern over how Wal-Mart, as the licensed mass retailer for the trust, would manage its relationship with all of the teams when it was a primary sponsor for Gordon, and whether Gordon’s merchandise would receive favorable display in the stores.


Dupont is in the final year of its deal with Hendrick Motorsports and while it wishes to remain in NASCAR, it's looking to cut back on spending. That left Hendrick looking for a new primary sponsor for Gordon for the first time since he started his Cup career in 1992.

It was sounding like a deal with Wal-Mart was nearly sealed until a recent executive shake-up at the retail giant. I have not yet heard any good rumors as to who might be in line behind Wal-Mart, but it is definitely rare for a driver of Gordon's stature to not know at this point where his primary sponsorship stands for the next season.

During his news conference at Atlanta, Hendrick spoke about the sponsorship situation with his teams and said some announcement might not be made until November.


"GoDaddy.com is coming back so this about fills us up. There is one more sponsor that we haven't announced. But we're pretty much done."


"It's definitely the toughest I've ever seen it. Of course I guess the economy is as tough as I've ever seen it and what you have is most everybody is wanting to cut back some if they can. So when you've got one that's willing to up the ante a little bit, it's pretty neat. They've been on all the cars and now they've got the primary races too. I've wanted to see them do it for a long time because I think there are some good marketing opportunities for us not only in the racing, but in the racing too."


"It's like anything else. You talk to people and they were someone we were talking to. We got down the road a bit, but timing is kind of one of those things that I think possibly we'll do something down the road with them but it won't be next year. It's good though, to see companies have interest. And I guess at the end of '08 and '09 it was pretty dismal. You didn't see, if someone wasn't already out here on a car, you didn't talk to anybody. And now there is interest from people that haven't been in the sport. They're kind of doodling around with it. So it's good. It feels better today than it did in the first half of '09. So that's encouraging to see. And it's real encouraging to have people re-up. That's good too."


"Yeah, that's still ongoing. We have a good relationship with them. It's a timing issue and we're still working on a lot of stuff."


"I don't really want to go into that. We've got a lot of our folks coming back and I'm not really sure how many we've got committed in what area. But we're getting close. We'll be announcing in the next 60 days. In the past we would announce mid-year but companies now waiting later and later to make announcements. We plan to have everything done by the end of November."


"Oh, it could be. I enjoy that if I can afford it (laughter). It's worked real good for me in the past. I think that probably if I could win Daytona or run up front with the Hendrick cars logo, it would be something I'd really like to do one day. But we don't know if that'll ever happen."


"Oh, the 12; like 2012. I’m trying to get 2011 done. Gosh (laughter). We're always talking to people and you run a lot of what-if's and you have a tremendous amount of discussion. I think the exciting thing and the important thing is in the first half of '09, there was nobody talking about anything. And now there are a lot of people talking and things happening. In general, the feeling is much better and people are looking beyond what we've been through. They're not looking backwards anymore; they're looking forward. But the economy is still tight and people are still trying to stretch their dollars; and we've got to be fairly creative to be able to make it work for everyone."

Posted on: July 30, 2010 3:54 pm

Gordon's crew chief Letarte gets extension

Hendrick Motorsports announced a multi-year contract extension with crew chief Steve Letarte .

Heading into Sunday's race at Pocono Raceway, the 31-year-old Letarte has guided Jeff Gordon and the No. 24 team to 10 wins, 21 runner-up finishes, 77 top-five finishes, 108 top-10s and 14 pole positions in 174 races. Gordon's second-place and top-five finishes during that time rank as the most among all drivers (teammate Jimmie Johnson ranks second in top-fives with 76.)

Listen to a news conference with Letarte on Friday morning at Pocono or read the transcript below.

Listen to Steve Letarte's news conference (8 minutes, 28 seconds)

STEVE LETARTE, CREW CHIEF NO. 24 DUPONT CHEVROLET, met with members of the media at Pocono Raceway and discussed his contract extension, crew member changes and more.

HOW DO YOU FEEL ABOUT YOUR CONTRACT EXTENSION AT HENDRICK MOTORSPORTS? ARE YOU EXCITED? "I'm extremely excited. Hendrick Motorsports is the only company that I've ever received a paycheck from. I've worked here since I was a teenager and they've provided wonderful opportunities for me. I owe a lot to them and I'm really excited to be extended here so we can do it for a few more years."

CAN YOU TALK ABOUT JEFF DICKERSON BEING YOUR NEW SPOTTER? "Oh yeah, I'm excited to have Jeff on the roof. I think he brings a unique style. I've known Jeff for a long time. I've always heard him in my left ear for a lot of races; him and the 18 have run really strong at some of the speedways. I think the change will hopefully help us toward the end of some of the races--some of the double-file restarts get pretty wild. I think his style might maybe suit the races better."

WHAT STYLE ARE YOU TALKING ABOUT? "I don't know if there is really a description to it. He is just very informative; he's almost like a commentator and less like a spotter. With a talent like Jeff [Gordon] behind the wheel I think all the information he can give us will just improve our performance."

CAN YOU GIVE US A FEW MORE DETAILS ON THE CONTRACT EXTENSION? "Yes, my extension is for three years. It seems like ever contract I've worked on here has been three years; that's kind of the template that we use. It's a great length of time for me and for the company. I'm really excited."

WHEN DO YOU THINK YOU'LL GET THAT FIRST WIN OF 2010? "I think we've been close, I feel we've been close all year long. There were a couple months there when I didn't think we had the speed that we needed. We might have had good finishes, but we didn't have the speed we had earlier in the year. Other than Indy last week I feel like we've had really good speed everywhere we've went and we're excited because Pocono is a different track. It doesn't really relate well to anything in the Chase, but there are some other track coming up--Atlanta, Michigan, some areas that I think will be very important for how you are going to run in the Chase."

YOU GUYS NEED SOME BONUS POINTS... "Oh yeah, bonus points are very important. Right now we're tied for sixth when the Chase starts. We need to be in the Chase first. I think we're getting more and more comfortable there. We've been trying to win races since February and I don't think we can do anything different to try to win races, but that is definitely our number one priority."

DOES THAT GET FRUSTRATING AT ALL? "Anytime you don't win you get frustrated. Every team in the garage wants to win races, so I think we're as frustrated as the other ones that aren't winning races. I don't think it's affecting our performance."

YOU'RE A COMPANY MAN, IT'S NOT LIKE YOU REALLY NEED A CONTRACT TO WORK FOR MR. H., BUT WHAT DOES A CONTRACT DO FOR YOU? "Yeah, I want to work for Mr. Hendrick for my entire career, but when you have a sport like this one--it reminds me a lot of college football--there is a lot of money involved, there is a lot of sponsors involved, it is a very high-pressure situation. The fact that you have a contract is always good. I have a wife and two kids so it gives me some comfort level. I agree with you. Rick is the kind of guy where a handshake would be good enough for most of us, but that's what the sport has become and that's the sport we race in."

WHAT DO YOU NEED TO GO TO THE NEXT LEVEL? YOUR TEAM IS SO CLOSE. "Wins. We need to get to victory lane. Until we do that, we're second in points without wins and while that is a good statement it is also disappointing to think of how we don't have any wins. We get in the Chase. I think the team that is hottest in the Chase is going to win the championship. I think there are five or seven real contenders; 12 really good teams, but just five or seven cars that showed throughout the first 26 races that they can be contenders. If they do that then it should be a really exciting Chase to watch."

HOW LONG DO YOU SEE YOURSELF DOING THIS? DO YOU THINK YOU'LL STILL BE DOING THIS IN 10 YEARS? "I don't know if my crystal ball is that clear. I know right now that I have a contract extension to do this three more years and I'm really excited to do that."

IS YOUR CONTRACT WITH THE NO. 24, OR SIMPLY WITH TEAM HENDRICK? "Good question. I mean right now, I signed a contract extension and I plan on being Jeff's crew chief. What the details are of it I'd have to go back and reread it. I'm really not too concerned about it. I've worked for Rick for a number of years and we have very good friendship. I believe in his vision and how he steers the company. I'm sure if he feels that there is some other place in the organization that he feels I can suit it better then we'll sit down and talk about that. But I have no plans of changing what I'm doing."

YOU'RE BY FAR ONE OF THE YOUNGEST CREW CHIEFS OUT THERE. DO YOU FEEL LIKE A YOUNG GUY, OR DO YOU FEEL LIKE A VETERAN? "Racing is kind of like dog years. I've been in the garage since I was 16 or 17 and that's all I've ever done. So no, I don't feel young or old, I just feel like a crew chief with a driver that is capable of winning races. As a crew chief, that's all you could ask for--a team that has the support that we have, and a driver like we have, and that's it. I don't think age really has a whole lot to do with it."

DID YOU TALK TO ANY OTHER TEAMS OR DID ANYONE COME TALK TO YOU? "No, I didn't talk to anybody else. There was never a question in my mind where I wanted to end up and we just finally got the formality out of the way. I don't think Rick or I were concerned, I think it was more the media was more concerned about my contract than we were. Once Rick and I talked on the phone--I don't even know when it was--awhile ago, we knew what we were going to do. There was never a question about it. Now the formality is all finished."

DO YOU THINK THAT IT HELPED PUT YOUR COMMITMENT INTO MAKING THIS A CHAMPIONSHIP WINNING TEAM? "Well I think we put in that commitment to make this a championship team a long time ago. It's never really been in question of Rick's commitment to this team, or to any of these teams. The spotter decision is something that I've been working on not anybody in the front office--that's more my decision. The contract, like I said, is more of a formality than anything. I've never really questioned where I was going to work. Jeff and I have those conversations over the winter to make sure that we're both on the same page, and the rest of it is just a part of the sport."

AS A PART OWNER, DO YOU TALK TO JEFF AT ALL ABOUT YOUR CONTRACT? "No, I do all my stuff with the front office. I don't work for Jeff Gordon, I work for Rick Hendrick. If it has to be that way, I don't think you can work for the driver that you're going out and trying to win races for. Jeff and I work together; we don't work for each other. All of my discussions are with other people in the company."

WHEN DICKERSON BECAME AVAILABLE AS A SPOTTER WERE YOU LOOKING AT THE TIME? OBVIOUSLY HE'S THE GUY THAT YOU CAUGHT. "Well, I wouldn't say that we caught him. I'm not sure what happened over at Joe Gibbs Racing, but when we got to Indianapolis and he wasn't on the roof--that's a very talented spotter, very high in the sport as far as a rating. When something like that happens, I want to be sure that I'm aware of it and it's my job to be able to pulse the sport and know when talent becomes available. It's no different with a jackman, or a tire changer; my job is to go win races with the 24 and if that takes the crew I have or a different crew or if there are changes that we can make--every Sunday we're going to put the best group out there that we can."

DO YOU FEEL LIKE YOU'VE UPGRADED THAT POSITION? "I think Shano is a very, very good spotter. It's hard to say that it's an upgrade we haven't even run a practice yet. I think it's just a difference of style, a different direction, than an upgrade. I rate Shano very high; he's a very talented spotter. He's just a different style than Jeff [Dickerson], and Shano still works in our shop. He's a very talented mechanic and it's just going a different direction."

YOU PUT A LOT OF WEIGHT ON THAT RELATIONSHIP OF DRIVER-CREW CHIEF-SPOTTER. IT'S NOT SOMETHING YOU TAKE LIGHTLY? "Not at all. It's the three guys on the radio every Sunday. That's a third of the program there. The guy on the roof can have a humongous influence on how your day turns out. Absolutely. It's not a change we made lightly; it may have happened in a short time, but has a lot of hours and a lot of stress behind it. I feel like we made the right decision and now I'm just excited to move forward with it."

WHAT ABOUT ARIC ALMIROLA? YOU'RE GOING TO PUT HIM IN THE CAR FOR PRACTICE THIS WEEKEND? "We're on baby watch too, so Jeff and Ingrid are expecting their second child. While we support them 100%, we have no plans for Jeff not to drive the car, but just like making the spotter change it's a good idea to have a plan if something were to go wrong. If something were to occur where the baby was coming and Jeff had to leave, I want to be sure that the driver has already been decided on, Rick is involved, everybody is involved and there aren't a lot of questions. We're just going to put him in two laps on Saturday in practice just to make sure he's comfortable in the car. That will be it. I don't' expect it to be too big of a deal."

AND IT'S A COMFORTABLE DECISION BECAUSE HE WAS IN THE 48--HE DID A GOOD JOB. "Yeah, he was the natural person. We weren't really sure if he'd fit in our car, but we poured a seat liner in to make him work. He's a little taller than Jeff. He's a really great kid, he's really easy to work with and I think he's a very good, talented guy. We're excited to have him."

DID JEFF HAVE ANY KIND OF SAY IN YOUR CONTRACT EXTENSION? DID YOU TALK TO HIM AT ALL? "You'd have to ask Jeff on what he had in it; I haven't discussed anything with him."

DID YOU HAVE ANY THOUGHTS OR DOUBTS, LIKE 'MAN THIS IS JUST TOO MUCH?' "Not about the contract. The only fight I had was at the end of last year when I sat down with Jeff to make sure we were on the same page with where this team needed to go. Once we got that out of the way, the rest of it has really been kind of natural."

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com