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Tag:Blue Jays new uniforms
Posted on: November 18, 2011 1:28 pm
Edited on: November 18, 2011 1:28 pm
 

Blue Jays reveal familiar 'new' logo, uniforms



By Matt Snyder


Long-time fans of the Toronto Blue Jays will likely be quite excited at the new look of their Jays for the 2012 season -- seen here, modeled by MVP candidate Jose Bautista. Friday, the Blue Jays unveiled this new logo and uniform set, and it's a "modernized" version of the logo/uniforms they had from 1977-1997, meaning it was donned by their two World Series championship ballclubs and the majority of the Blue Jays' greats. Perhaps most importantly for those who love nostalgia, the red maple leaf is back as is the prominence of the color blue and the "aggressive" Blue Jay bird on the cap.

"Updating our original logo, the strong affinity to go back to 'Blue' and returning the red Maple Leaf to the primary mark recognizes the classic look of which we feel baseball logos and uniforms should consist," Blue Jays president Paul Beeston said in a statement. "This new look represents what the Blue Jays mean to our players, staff and most importantly, from the sentiment expressed by our fans.

"The uniforms truly capture the essence of the Blue Jays vision, showing our strong commitment to our country as Canada's only Major League Baseball Club."

It was definitely weird not seeing much "blue" or "jay" (the bird itself) on the uniforms the past several years -- I mean, what if the Cardinals didn't have any actual Cardinals and went more maroon than red? -- and bringing back the maple leaf is a nice touch. They didn't definitely have to use the old logo and uniforms, but if they couldn't come up with what they felt was a better design, there's nothing wrong with going retro.

And if you're so excited to purchase some of the gear, here you go, via a Blue Jays press release:
The new uniforms and new logo merchandise is available starting today at Jays Shop locations exclusively until November 23. Jays Shop at Rogers Centre Gate 5 (416.341.2904) will be open extended hours this weekend from 10am to 9pm. Jays Shop at Sears Yonge & Dundas (416.349.7111 ext. 5103) is open Sears store hours. Fans can also visit www.jaysshop.ca or call 1.877.JaysShop (877.529.7746) to order.
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