"Those are brand new account holders whom I'm convinced wouldn't be buying if not for the current Greinke deal," said Rick Schlesinger, the team's executive vice president for business operations.
Schlesinger said the team had 400 new accounts since the season ended, and then more than doubled that in the 36 hours after the Greinke trade.
The Brewers will also get their first shipment of Greinke t-shirts on Thursday, selling his No. 13 at the team store at Miller Park. The team has also said it will add a Greinke bobblehead to next year's give-aways.
"I don't think you can understate the importance of a transaction like this for a franchise like ours, in terms of the timing," Schlesinger said. "We are in the middle of football and basketball season, and the [University of Wisconsin] Badgers are in the Rose Bowl. This is a home run in terms of getting that kind of buzz and activity."
Despite being a so-called "small market" club, the Brewers were ninth in attendance last season, averaging 34,278 per game, despite a 77-85 record. Among the teams in the Top 10 in attendance last season, only the Cubs had a worse record than the Brewers. Milwaukee was sixth in average attendance (37,499) in 2009, even with a losing record. The last time the Brewers fielded a winning team, 2008, the team averaged 37,882 fans per game -- 89.3 percent of capacity.
With the excitement over adding Greinke and Shaun Marcum, the Brewers could improve even on that number, and perhaps -- just perhaps -- afford to keep some of their big names in Wisconsin.
-- C. Trent Rosecrans