Posted by Andy Benoit
With so much buzz about Madden ’11 today, we’ll share a snippet of an interview EA Sports co-founder, Jack Hiestand, had on KTAR in Phoenix today (courtesy of SportsRadioInterviews.com).
His thoughts on how much money John Madden has made EA Sports from the Madden games:
“John, without talking out of school, from the time he signed the contract up until now I would say that it is an 8-figure number and it starts with a ‘$5x,xxx,xxx.xx’, north of that.”
His thoughts on what the next step in the evolution of video games will be:
“Eventually it will be 3-D but increasingly all of the play is online. When games were created it was a conduit to socialize and video gaming in the ‘70’s and ‘80’s, that was the lone time playing games where you played by yourself. So now finally the technology is there to where you can compete t0 the point where you don’t see kids outside playing as much because they are staying inside and playing on the video games, which I don’t know how healthy that is all the time, but it is definitely going to be greater speed greater graphics, and greater competition.”
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