Posted by Will Brinson
The "Old Spice Guy" ads (look over here, look at me, back over there, now back to me) took off like hot cakes. And they actually featured a former NFL player, Isaiah Mustafa, becoming one of the most popular memes in all of the land.
Now Old Spice is taking a current NFL player, in this case Ray Lewis, and doing the same sort of thing with him, only more awesome.
Witness, if you will, via my meme-happy friends at Urlesque , Ray Lewis get out of the shower covered in some feather-looking bubbles, jump out of a window, board -- with a leather saddle no less! -- a Raven who has turbo boosters on his backside and attack Saturn with what I assume is lasers. Couldn't make that up if I tried.