Posted by Royce Young
The NBA is doing everything it can to not just win the PR war that's ongoing with players over the lockout, but also educate fans -- and players -- about the intricacies of the league's newest proposal.
David Stern's been ramping up on another media blitz, hitting TV shows, podcats and radio shows, but the league also wants to utilize social media to really secure a foothold. The league already started @NBA_Labor, which is an account dedicated to, as its bio states, "Collective Bargaining news and facts directly from the NBA office." Meaning if you say something about the new CBA and it's wrong or unclear, @NBA_Labor is coming for you. It has corrected players, media and even some fans.
But the league is taking it up a notch Sunday night. Using the official NBA account that has almost 3.1 million followers, the league will be taking questions that David Stern and Adam Silver will be (supposedly) answering at 7 p.m. ET. It's part effort to get the message to fans but it's also a strong way to release the information about the newest proposal to players.
Almost every NBA player is on Twitter and almost every player therefore follows the NBA. If there's one way to try and control the message and prevent players from just hearing from reporters using sources and catching info from scrolling tickers, Twitter might be the best way.
Follow above in ScribbleLive for all the NBA's comments and analysis from our team at CBSSports.com