Eye on Basketball staff
Ben & Jerry's, the ice cream maker known for its catch flavor names, has issued an apology for selling Jeremy Lin-inspired frozen yogurt containing fortune cookies at a Harvard Square location in Boston, the New York Daily News reported.
The limited-edition flavor, "Taste The Lin-sanity," contained crumbled fortune cookies before backlash resulted because of the racial overtones from using fortune cookies as part of the promotion.
"We offer a heartfelt apology if anyone was offended by our handmade Lin-sanity flavor," Ben & Jerry's said in a statement.
The New England manufacturer replaced fortune cookies in its honey-swirl based Lin-inspired flavor with waffle cones.
"We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans," Ben & Jerry's said in the news release. "Our intention was to create a flavor to honor Jeremy Lin's accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. "We try [to] demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance we offer our sincere apologies."
The former Harvard star has caused a league- and nationwide sensation as a result of his meteoric rise to stardom as the Knicks' point guard.