By Matt Moore
The Nike "Basketball Never Stops" spots are so good, we're pretty much going to keep running them. Why? Because it's almost like an NBA team's introduction video, and because it shows the stars doing basketball things, which we're pretty starved for at this point on what would have been opening night in the NBA.
The new spot is a solo one for LeBron James, with Kevin Durant's expected later in the month. In the spot, James is on a rooftop, with the spotlight from the other video with him, KD, and Dirk. He goes through his workout as shots are interlaced of the city shutting down for then night while James keeps working. This of course requires a high degree of reality suspension since we're all patently aware of how much James likes to party. But whatever, it's a good spot with a good intent.
Also, the violence with which James dunks is still awe-inspiring. Must not have been the fourth quarter of his workout. Yes, I made the obligatory fourth-quarter joke. If the NBA's not going to give us games, I'm going to pander. It's my pander pout.