Posted by Royce Young
One of the best corporate sponsored arenas out there has always been ARCO Arena. Most people don't know what "ARCO" is (it's a gas company) so it kind of sounded like it was just a regular arena name without any sponsorship attached to it.
In 2011, naming rights for the arena will expire and after 25 years of being under the ARCO name, the Sacramento Kings' house will have its naming rights up for grabs.
And according to Sactown Royalty, the new arena will have an interesting new sponsor. The Kings have agreed in principle to a five-year deal with Power Balance LLC to rename the arena "Power Balance Pavilion." Seriously.
Owner Joe Maloof told the Sacramento Bee that people would be surprised. And I'm pretty sure they wlll be.
Power Balance is an Orange County based company founded in 2007 that pitches wristbands and bracelets that are said to improve your balance and athletic performance. Power Balance claims to "use holographic technology" to "work with your body’s natural energy field." After claiming that the bands really totally worked, Power Balance recently put out a statement saying otherwise.
The release said: "In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974. If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund."
So Power Balance bracelets may not actually be what they say they are. But if you've got money, you can have a building names after you.
Recently, Maloof hinted that the franchise might be open to relocation primarily because of issues with finances. But hey, with a new sponsor over the arena and a five-year deal to boot, that's a little change in the pocket.