Tag:Jeremy Lin
Posted on: February 14, 2012 5:09 pm
Edited on: February 14, 2012 7:05 pm
 

Report: Man applies to trademark 'Linsanity'

A man has reportedly filed a trademark application for "Linsanity." (Getty Images)
Posted by Ben Golliver

From starting point guard to worldwide sensation to economic stimulus package?

Clearly, opportunity-seeking businessmen are out in full force looking for ways to capitalize on the astonishing rise to fame of New York Knicks point guard Jeremy Lin.

Lin, a Taiwanese-American Harvard graduate, narrowly avoided being cut by the Knicks before moving into the starting lineup, where he has boasted video game numbers and helped lead New York to five consecutive victories.

Bloomberg.com reports that Yenchin Chang, a California resident, has applied to trademark the word "Linsanity" -- a term that's been used to describe Lin's play and global impact -- but that a patent attorney said it will be difficult for Chang to profit off it. 
Chang, who like Lin is of Taiwanese descent, said he isn’t affiliated with the 23-year-old, Harvard University-educated player who has guided the Knicks to a five-game winning streak after being released by the Golden State Warriors.

“I wanted to be a part of the excitement,” Chang, who attended East Los Angeles College and who works in the import/export business, said in a telephone interview. “I’m very proud of Jeremy.”

Milord A. Keshishian, an attorney with Milord & Associates, a patent, trademark and copyright firm in Los Angeles, said in a telephone interview that the law “doesn’t bode well” for anyone trying to make money through a Linsanity trademark.

“This looks like a bad-faith attempt to profit from Jeremy Lin’s recent acclaim,” he said of the trademark applications.
In a lengthy profile, Ken Berger of CBSSports.com provided some of the indicators of Lin's global popularity, and they really are linsane. With popularity like that, Chang certainly won't be the only person looking to be "part of the excitement."

The major deals to watch will be who inks Lin as a celebrity endorser, and when. In an interview with the Toronto media on Tuesday in advance of Tuesday night's game against the Raptors, Lin referred a question about his endorsement opportunities to his agent, according to NationalPost.com. Does the big money wait to see if this is a fad? Do they bank on Lin having staying power because he plays for the high-visibility Knicks?

If you're Lin's agent, you have to get deals done as soon as possible to cash in when his value is at an all-time high, right? Missing out on a major immediate payday from this hype would be a significant opportunity lost.
Posted on: February 14, 2012 1:23 pm
Edited on: February 14, 2012 1:27 pm
 

How Stoudemire and Melo can fit with Lin

Carmelo Anthony and Jeremy Lin can flourish if they trust in how their coach has succeeded in the past.
(Getty Images)


By Matt Moore 


When the Knicks take the floor in Toronto Tuesday night, there will be more media than Toronto will likely receive at any point this season. There will be multiple national writers in attendance, television crews, tabloid writers and bloggers flocking around a 23-year-old undrafted point guard out of Harvard named Jeremy Lin.

Perhaps you've heard of him.

Linsanity is still at its peak, where it will remain until Lin has a genuinely poor game and the Knicks lose. Both have to happen simultaneously. Lin's last performance against the Timberwolves was not great, but it was still productive if not efficient and more importantly the Knicks won. But whether it's tonight or later this week or later this month, eventually Lin will have a bad game and the Knicks will lose. The fever pitch will abate and the season will move on, as the media machine finds something else to freak out about.

But at that point, the Knicks will still have to try and make this thing work.

The biggest question on Tuesday night centers around not only will Lin keep up his phenomenal play, but will he be able to integrate Amar'e Stoudemire into the action. Stoudemire returns to the Knicks Tuesday for the first time since leaving last week following the death of his brother. Given Stoudemire's struggles not only from the floor this season, but in finding a role in the offense, there are high hopes (to put it mildly) that Lin's operation of the pick and roll will open up things for STAT.

And with good reason.

Lin's best work during this five-game winning streak that has seen his meteoric rise to instant stardom has been in the pick and roll, the area where Stoudemire does the most damage. Years of working with Steve Nash in Phoenix taught Amar'e the angle of attack on the roll and how to create space from the defender depending on his reaction to the screen. Stoudemire's not Blake Griffin, so don't expect Lob City, but Lin's ability to drop the bounce pass between defenders means Stoudemire should open up in the offense. For reference, Stoudemire in his last year in Phoenix had 17.7 percent of his touches in the pick and roll set. This year with the Knicks? Just 6.2 percent. Basically the Knicks have not put Stoudemire in one of his best offensive sets. That's largely because they have lacked a ball-handler to do so. Toney Douglas' decision making struggles in the open floor. He's more of an A-or-B binary option circuit. Pass standing or drive. Shoot or kick.

Lin, however, works much better in the pick and roll. His biggest strength is his patience and comfort off the screen, and his decision-making is key. He understand the timing of the set, or at least he has for the past five games. If the defense hedges on Lin and pulls back to defend the drive from Stoudemire, STAT can pick and pop, shred at the elbow unguarded. If this sounds familiar, that's because it is. This is the same dynamic that brought Stoudemire such success in Phoenix with Steve Nash. Jeremy Lin is not Steve Nash. But Mike D'Antoni is still Mike D'Antoni. And this can work.

Linsanity
So, what, then, of Melo? That's the million-dollar-question.

The debate rages about how to use Anthony effectively alongside Lin. Anthony, after-all, is a big fan of the Isolation set, the ball in his hands, able to navigate the floor and search out his own shot, at which he's an elite scorer. But that's not the most effective offense, as shown by the Knicks' early returns. Most of the talk from both pro and con sides have centered around vague generalities. "Melo will use Lin to create open shots" and "Melo can work on his own and with Lin." Melo himself said Monday all the things you want to hear as a Knicks fan, saying he would be giving Lin the ball and getting out of the way. But there's a specific role that D'Antoni's history leads us to with Melo. If Anthony wants to be the most successful he can be, he doesn't have to sacrifice shots or production. He just has to copy the Matrix.

In 2006-2007, Shawn Marion was playing alongside Amar'e Stoudemire in the final year of the team that came to be known as the Seven Seconds or Less Suns. The pace was what always brought up comments and the play of Steve Nash and Stoudemire brought the praise, but the real function behind the Suns was ball movement and careful shot selection. There's a reason Don Nelson's run-and-gun Warriors didn't touch the Suns' success, because the system relied upon deceptively quality shots. Marion was never really appreciated for his contribution alongside Nash and Stoudemire, and in fact needed years to shed a poor defensive reputation as a result of the system's reputation.

But Anthony is a much better offensive player and a much worse defensive player. So how does he fit?

In 2007, Marion took 13.4 shots per game. 27 percent of his possessions came from spot-up shots, according to Synergy Sports. 22 percent came in transition, and 17 percent came off the cut. In short, he filled in the gaps. Do you want Anthony, who spent 32 percent of his possessions in isolation plays before his injury, filling in the gaps? No, but the gap between Marion's 13.4 2007 field goal attempts and Marion's 18.8 2012 isn't huge. When Nash would split the defense and the third defender would rotate to challenge at the rim, there would be Marion, spot-up on the baseline or cutting to the rim.

Easy shots.

That baseline shot was particularly deadly, with Marion's quick flip release. He had his share of dunks off the attention drawn by the pick and roll as well. They weren't long, mid-range jumpers, they were replicable, makeable shots. 

When you put an elite scorer in a position to make easy shots, your efficiency goes up, which forces the defense to adjust to that, which opens up things for Lin and Stoudemire, which forces the defense... you get the idea.

Anthony can still work in isolation. A drive and kick from Lin means that the second and third defenders Melo has been seeing will be occupied. And Anthony one-on-one in the flow of an offense, in rhythm is deadly, nearly as deadly as him uncovered. There's a way to make Anthony not just good at what he does, but better. To put him in a position to attack the glass. To take the most shots on the team and still not stop the ball. It's complicated. It's tenuous. It relies on Lin being as good if not better than he's been in the offense.

Mike D'Antoni's system has a lot of flaws, draws a lot of criticism, but one thing it can do is create efficient scoring with a talented point guard. He hasn't had that in New York. For the last five games, he's found that in Jeremy Lin. It's an opportunity for Lin, for Melo, for Stoudemire to live up to the potential the Knicks were supposed to have. It may be their last chance to live up to the hype.

Oh, and Anthony should take a look at Marion's defense, too.
Posted on: February 14, 2012 12:35 pm
 

Stephen Colbert takes on Linsanity

Posted by Royce Young

Linsanity might've reached the mountain top. The Taiwanese animation treatment was one thing, but getting the opening segment on The Colbert Report? That's another.

Posted on: February 14, 2012 12:25 pm
 

Manny Pacquiao supports Jeremy Lin

By Matt Moore

A day after Manny Pacquiao's rival Floyd Mayweather tweeted that Jeremy Lin's popularity and hype are solely products of his Taiwanese-American heritage, Pacquiao shared his own view of the Knicks' point guard on Twitter. 




The WBO Welterweight Champion could be sharing his view based off his own Asian heritage (Pacquiao is Filipino, and in fact serves in the Phillippines' House of Representatives. He could also simply be firing back across the bow at Mayweather.

Or, maybe he's just a Knicks fan.  

Lin continues to cross cultural boundaries beyond the NBA into mainstream culture, and the effect is staggering. More on Lin and the incredible story of how this has taken the world by storm Tuesday on CBSSports.com from Ken Berger.  Be sure to check out Gregg Doyel's column wondering how in the name of everything Lin slipped through so many cracks. 
Posted on: February 13, 2012 5:49 pm
Edited on: February 14, 2012 6:38 am
 

Melo says playing with Lin 'a dream come true'

Carmelo Anthony says he'll fit in fine with Jeremy Lin. (Getty Images)
By Matt Moore 

While Amar'e Stoudemire returned to practice following the death of his brother and is expected to play Tuesday when Linsanity and the Knicks face the Raptors, Carmelo Anthony told reporters Monday that he thinks talk of how he will fit in with Jeremy Lin is "funny." As to who's going to be in charge when Melo retakes the floor following an injury absence, Anthony couldn't have been clearer. It's the Lin Show until further notice. From ESPN NY:
"When I'm reading the stuff, it's more funny than anything because at the end of the day I know what I bring to the game, I know what I bring to this team," Anthony said on Monday after missing practice due to a strained right groin. "My teammates know that. But to say, 'How can I fit in?' It's easy; give him the ball and space out. I get back to doing what I know how to do best. So we'll see."

Anthony said he is confident that he can fit in well with Lin, who missed practice on Monday for a standard recovery day and will play on Tuesday against the Toronto Raptors. Anthony has missed the Knicks' last three games after injuring his groin on Monday against Utah. He is happy that Lin has emerged to take some of the load off of his shoulders.

"I know there's questions about, 'Can I fit in?' and stuff like that, but this is like a dream come true to me," Anthony said. "It takes some pressure off of me. I don't have to play point guard. I don't have to try to get Amare 20 points, try to get this guy 20 points, me try to go out there and get 25-30 points a night, play defense, rebound do the whole thing."
via New York Knicks' Carmelo Anthony could return this week, likes Jeremy Lin - ESPN New York.

This is exactly what you want to hear from Anthony if you're a Knicks fan. There's no question Stoudemire can co-exist, even flourish with Lin doing what he's done in the superstar duo's absence. Stoudemire's best value comes from working out of the pick and roll, either exploding to the rim or catching and shooting in the space provided. Lin's work with Tyson Chandler and Jared Jeffries has demonstrated a command over the set and he should fit in perfectly fine with Stoudemire.

Anthony, who has primarily been an isolation scorer throughout his career and particulary in his firs year with the Knicks, is a bit trickier. But Anthony is certainly saying the right things about how to keep the critics at bay. He wants his own looks, to be sure, but he's also happy to have a guard to create. Anthony had been asked to essentially run point forward at the start of this season with Toney Douglas' struggles and Iman Shumpert's inexperience, and the results were not good. This is a tremendous opportunity for him to have shots created for him, to be allowed to work in space, and to have his incredible talent produce on easy looks versus exceptionally difficult ones.

The only question is if Anthony will be good to his word and take it.
Posted on: February 13, 2012 3:01 pm
 

Create your own Lin Words

Posted by Royce Young

Maybe you're already tired of the Jeremy Lin puns. Linsanity, Lincredible, Super Lintendo, Linderella. Grab a word than starts with "in" and you're all set. But fear not, headline writers everywhere. Some Linterprising entrepreneur has done the work for you. Introducing the Lin Word Generator.

A quick click-through and I got these:
  • Lincumbent
  • Lingulf
  • Lindulgent
  • Linferno
  • Linfluenza
  • Linsulin (what?)
  • Lin Your Face
  • Linvader
  • Linternship
  • Lindestructible
Next step? Jeremy Lin Mad Libs? Mad Lins? I hope this story never stops.
Posted on: February 13, 2012 2:08 pm
 

Video: Jeremy Lin gets Taiwainese animated

Posted by Royce Young



A lot of times, the way you know a story has hit the big time is when it gets the Taiwanese animation treatment. It's the new Mom Rule. Instead of using whether or not your mom knows about a story to gauge if it's big, just wait and see if it gets Taiwanese animated.

But you can be sure NWA, the outfit that makes these ridiculous things, has been waiting their whole life for this one. Jeremy Lin, of Taiwanese decent, getting Taiwanese animated. Mind, blown.
Posted on: February 13, 2012 1:32 pm
 

Linsanity? MSG stock hits all-time high

Posted by Royce Young

Jeremy Lin has done a lot of things. First, he's led the Knicks to an improbable five-game win streak. Second, he's scored more points in his first four starts than Shaquille O'Neal, Michael Jordan or Allen Iverson. Third, he's created a Tebow-esque NBA phenomenon with everyone losing their minds such as writing about a couch where he sleeps.

But fourth, he's given a major boost to not just the Knicks, but MSG's stock. Via the Wall Street Journal:
We have virtually no compunction about taking unsightly victory laps whenever we chance to hazard a decent guess on where the markets going. So allow us this quick trot around the MarketBeat velodrome, with Madison Square Garden’s shares up 4.1% early, schooling the broader S&P which is up a mere 0.5%. The stock hit an all-time high of $31.34 early Monday.

On Friday, we wondered aloud about whether the sports, entertainment and media company could get a bounce from the unheralded arrival of Jeremy Lin as the New York Knicks’ newly minted star point guard.

While it’s tough to prove, we think Lin’s 38-point performance against the Lakers Friday night, and his gutsy 20-point effort versus Minnesota Saturday — including hitting a free throw with less than 5 seconds left to lift the Knicks to their fifth straight win — might have something to do with it.

Newsday also reported that Nielsen ratings on the MSG Network jumped 36 percent. Linsanity is real, you guys. 

The WSJ report says it probably won't be a long-term boost for the shares because merchandise sales aren't typically a big driver for earning results for MSG. It's more about the eyeballs watching their network. There's a current dispute between MSG and Time Warner that's keeping Knicks games off a lot of TVs in the New York area, but some analysts thing that the Lin Mania could restart discussions. Why? Because there's money to be made.

 
 
 
 
The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com