Posted by Chip Patterson
We sit in the era of social media, and while reporters try to be the first to tweet out breaking news - some athletes have become savvy enough to beat the public to the punch. LSU running back Stevan Ridley has decided to launch his NFL Draft Facebook campaign with a video of his draft declaration.
Ridley thanked his family, teammates, and the many coaches and administrators at LSU in this video on his Facebook page. He wished his best to the team in 2011, and let his fans know that they can keep up with Ridley's draft preparation and interact with Stevan on his Facebook page.
For a prospect like Ridley, who is absent from CBSSports.com's recent mock drafts and is only ranked #21 of all junior running backs, the social media campaign can be a way to raise your status heading into draft day. With such a flood of talented players in the game right now, and so many teams using multiple running backs in their rotation, all Ridley needs to do is catch the eye of one team to get his best shot at making an impression in the NFL.
Players who are able to develop a following through social media may carry more intangible upside than a player who grades better in a few combine drills. When sometimes all players need is a chance, we are entering an age where you have to work every angle you've got. In the Not For Long league, that includes building your own fan base.