Posted by Bryan Fischer
A few years ago, Oregon put up a massive billboard in New York City featuring quarterback Joey Harrington as "Joey Heisman" in order to boost awareness ahead of the season. It seemed to work well as the Ducks ended up playing in the Fiesta Bowl and Harrington finished fourth in the Heisman voting in 2001.
After (finally) adding new members Boise State, Houston, SMU, San Diego State and UCF, the Big East figured they might as well pull the same thing off. Along with a massive conference logo, the league made a splash in Times Square by "welcoming" the new schools with electric signage that rotated throughout the day on Tuesday. The stunt was in conjunction with Big East sponsor American Eagle Outfitters.
There is an image for each school - the Broncos featuring the school's trademark Blue Turf - and the Big East itself rotating every 30 seconds. If you're in New York, we'd suggest making your way down to see them soon, as they're scheduled to run today only. If you can't make it, no worries, they're all below courtesy of the Big East Facebook page.