Posted by Jerry Hinnen
Mountain West commissioner Craig Thompson held a press conference today under the slogan "This is our time." We're not sure about that -- unless Boise State does some serious flag-carrying, the past three seasons' three BCS bowl berths and two undefeated seasons are likely to be as close to being the MWC's time as they'll ever get -- but if Thompson meant "our time to unveil a logo that puts the one put together by the bajillionaires in the Big Ten to shame," then yes, he's correct:
The reaction to the logo on Twitter hasn't been entirely positive, to say the least, nor even behind the scenes with the Eye on CFB team, where our Tom Fornelli described it as a better logo for the (fictional) Morgan-Walters Investment Corporation. (Our sister college basketball blog also disapproves.)
But as for this blogger, well, it's eye-catching, it's simple, it's pleasingly symmetric/geometric ... I'm not sure what's wrong with it. (Other than the fact the conference has decided to give the logo its own nickname, "The Rock." Guys: you're trying too hard. Except for the part where you still haven't given the world a full-size digital image of thing, meaning you're not trying hard enough.) M.C. Escher would probably approve, and so do I.