Posted by Tom Fornelli
Jerry Jones and the Dallas Cowboys have become quite entangled with the world of college football in recent years. The new Cowboys Stadium has hosted numerous games, and is now the home of the Cotton Bowl. Now, Jerry Jones has dipped his toes in the pool of merchandise money to be made off of college football. The Cowboys have launched Silver Star Merchandising and have already signed a deal with USC.
The deal with USC consolidates all licensing deals for its apparel under one agreement with Silver Star with the exception of uniforms and apparel worn by USC athletes and coaches on the field of play. Nike continues to hold those rights. Silver Star’s strategy is to develop a private label brand of Southern Cal jerseys, T-shirts and hats with the tags on those items displaying only the Trojan athletics logos, Jones said.
While Jones declined to get into the specifics of the deal, he did say that Silver Star Merchandising will pay USC greater royalties than it was getting from it's previously licensing companies. Also, it should be noted that Silver Star is not planning on stopping at USC. The company is already one of three companies who are finalists in the bidding for Ohio State's merchandising rights. The company has already begun talking to Texas about the possibility as well.
It seems obvious that Jerry Jones will not stop until he owns the world, and once that happens, well, don't say I didn't warn you, Mars.