Posted by Chip Patterson
Since his arrival in Starkville, Mississippi State head coach Dan Mullen has made a point to throw some gas on the fire in the Ole Miss rivalry. At this time last year, Mullen made headlines for a massive billboard campaign that welcomed visitors to "Our State." This year, the billboard efforts to fuel the in-state rivalry are less aggressive and more calculated.
(Billboard image via Clarion-Ledger)
The billboard, which features Mississippi State players holding the Egg Bowl trophy after the Bulldogs 31-3 win over Ole Miss on Nov. 26, is featured in five different locations across the state of Mississippi. The billboards went up Jan. 1 and are scheduled to come down Feb. 1; which happens to be National Signing Day.
One of those five billboards is located in Oxford, on Jackson Avenue near Ole Miss campus. A Mississippi State athletic department spokesperson acknowledged the advertisement was "strategically placed" in a response to the Clarion-Ledger.
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