Tag:SEC Revenue
Posted on: June 3, 2011 7:55 pm
Edited on: June 3, 2011 7:56 pm

SEC distributes record $220 million in 2010

Posted by Adam Jacobi

The SEC announced today that for the 2010-2011 academic year, it would be distributing a record $220 million under its revenue sharing plan to its 12 member institutions. The amount is up slightly from last year's $209 million, which came in the first year of its new media deal with ESPN. Per the SEC's news release, the money being shared comes from "football television, bowls, the SEC Football Championship, basketball television, the SEC Men’s Basketball Tournament and NCAA Championships."

That amount works out to about $18.3 million per school, and it serves as a stark reminder to most of the rest of college athletics that the SEC has substantial monetary advantages that almost nobody else has--the Big Ten generates slightly more revenue, and the Pac-12 will be above both conferences' current level when Larry Scott's new contract comes along in 2012-2013. For conferences like the Big 12 and Big East, the task is to make that kind of money come from somewhere, or fall even farther behind in the monetary arms race that big-ticket collegiate athletics has become.

As for the non-BCS, FBS schools go, well, most may as well not even be in the same division.

Here's the breakdown of income from the conference's press release:

Broken down by categories and rounded off, the $220.0 million was derived from $113.0 million from football television, $31.3 million from bowls, $15.3 million from the SEC Football Championship, $31.1 million from basketball television, $5.0 million from the SEC Men’s Basketball Tournament and $24.3 million from NCAA Championships.

Not included in the $220.0 million was $14.2 million retained by the institutions participating in bowls and $780,000 divided among all 12 institutions by the NCAA for academic enhancement. 

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