Tag:Scott Chipman
Posted on: January 13, 2011 4:34 pm

Big Ten keeping division names for now

Posted by Tom Fornelli

Remember when the Big Ten announced that it was going to name its new divisions Legends and Leaders? That was pretty hilarious, right?  I mean, I can think of a lot of things that a college football conference could name it's divisions, but I don't think I could top the magnificent combination of idiocy and arrogance that the Big Ten pulled off with those.

After hearing the backlash against the new names, Big Ten overlord Jim Delany probably felt a bit embarrassed by everything, and said the the conference would consider renaming the divisions.  Then New Year's Day came along, and the embarrassment the Big Ten felt that day overshadowed everything.  So much so, in fact, that Delany and the Big Ten are just going to scrap that idea to reconsider the names.  For now anyway.

"Short term there is no plan to change," Big Ten assistant commissioner Scott Chipman told FanHouse. "They will definitely be utilized for the 2011 football season. It would be impossible to measure their sustainability without using them as they were intended to be used. But like any of our branding or marketing efforts, we will continuously review all aspects, conduct market research, and test sustainability."

Trust me, Mr. Chipman, the names will still be just as dumb in 2012 as they are now.  If the conference was so determined not to use geographical names for the divisions then it could have just gone with Great Lakes and Plains for a name.  Then some people would have called the idea stupid and moved on.  

But with these names there's just too much to make fun of. 
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