Posted by Jerry Hinnen
Last Friday we mentioned that Arizona State was prepping for the unveiling of a new set of uniforms. As it turns out, what Nike cooked up for the Sun Devils wasn't only a new look but an entire "re-branding" of the entire athletic department. Behold:
Our first question: has Nike found a way to make the uniforms smoke like that even when they're on the field? Some sort of tiny dry ice machine hidden in the shoulder pads? Because, dude, that would be intimidating.
And isn't that intimidation sort of the point of this overhaul? You'll notice that when it comes to the helmet logo, "Sparky" -- the mischievous devil who's adorned ASU helmets since 1980 -- has been exiled to a sticker on the rear of the helmet, with only a souped-up version of his pitchfork remaining. It's a bit of a shame, really; charming cartoons and decades of tradition are out, Jerry Glanville- esque monoblack alternates are in. (And about the logo, guys, Maserati called ... )
Then again, those new road whites do look pretty sweet, and the home look isn't bad if the Sun Devils keep the gold pants and stay away from the corporate-looking mono-red.
But nonetheless, our choice for the best new uniform of the week belongs to Washington State, who also picked this week to unveil a set of new Nike-designed looks. Check out the new gray alternates, complete with all-gray helmet:
It's the little tocuhes -- the crimson Pac-12 logo, the gray Wazzu helmet logo -- that make this intriguing. (You can see the standard home-and-away uniforms here, which have both been more tweaked than overhauled.) Now if Phil Knight and Co. would get rid of the Oregon number font that looks like 2004's idea of numbers from the year 2034, we'll really be in business.