Tag:Sports Business
Posted on: May 12, 2011 2:41 pm

USC signs merchandise deal with the Cowboys

Posted by Tom Fornelli

Jerry Jones and the Dallas Cowboys have become quite entangled with the world of college football in recent years. The new Cowboys Stadium has hosted numerous games, and is now the home of the Cotton Bowl. Now, Jerry Jones has dipped his toes in the pool of merchandise money to be made off of college football. The Cowboys have launched Silver Star Merchandising and have already signed a deal with USC.

The deal with USC consolidates all licensing deals for its apparel under one agreement with Silver Star with the exception of uniforms and apparel worn by USC athletes and coaches on the field of play. Nike continues to hold those rights. Silver Star’s strategy is to develop a private label brand of Southern Cal jerseys, T-shirts and hats with the tags on those items displaying only the Trojan athletics logos, Jones said.

While Jones declined to get into the specifics of the deal, he did say that Silver Star Merchandising will pay USC greater royalties than it was getting from it's previously licensing companies. Also, it should be noted that Silver Star is not planning on stopping at USC. The company is already one of three companies who are finalists in the bidding for Ohio State's merchandising rights. The company has already begun talking to Texas about the possibility as well.

It seems obvious that Jerry Jones will not stop until he owns the world, and once that happens, well, don't say I didn't warn you, Mars. 

Posted on: January 6, 2011 1:19 pm

Fox to broadcast Pac-12 title game

Posted by Tom Fornelli

The Pac-10 may still have a game left to play this season with Oregon getting ready to take on Auburn in the title game, but the conference is already moving forward with plans for next season when it will become the Pac-12 and add Colorado and Utah to the conference.  Which means that the conference will now have a championship game, and now the conference has a place to broadcast that game.

It was announced on Thursday that the Pac-12 and Fox had reached a broadcast agreement for the game.
Fox has secured the rights to the Pac-12’s football championship game in '11, giving the network a doubleheader of championship games on Dec. 3. Fox also has the Big Ten’s title game that day. Industry sources said Fox is paying the Pac-12 $25M for the championship game and other game inventory that is the result of the conference’s expansion from 10 teams to 12. The Pac-12’s championship game is valued at around $14.5M, sources said; the other $10.5M is part of a prior contractual obligation. An announcement on the deal is expected later today.
Which means that Fox will now be broadcasting the Pac-10 and Big Ten title games next season, as the network has looked for more opportunities to broadcast college football games since losing the BCS to ESPN.  It also means ESPN will now only have one conference championship to broadcast for the foreseeable future, the ACC Championship.  CBS obviously holds the rights to the SEC Championship.
The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com