Posted by Jerry Hinnen
After only a year of sponsorship from Progressive Insurance, the Gator Bowl has a new title sponsor. And as the kids say, it slays.
Bowl representatives announced Thursday afternoon that the 2012 Gator Bowl will be sponsored by TaxSlayer.com, a tax preparation wesbite. The sponsorship is a multi-year agreement.
"We are extremely proud to be associated with such an outstanding company that shares the Gator Bowl’s commitment to college athletics," Bowl chairman Greg Smith said in a statement. "As the country’s 6th oldest Bowl game, we believe that TaxSlayer.com further enhances the Gator Bowl’s image as one of the premiere Bowl games in the nation.”
As with last year's game pitting Mississippi State against Michigan, the 2012 TaxSlayer.com Gator Bowl will feature teams from the SEC and Big Ten. The game is scheduled for Jan. 2 at 1 p.m. EST.
TaxSlayer.com is the bowl's sixth sponsor and third in three years after Konica/Minolta let their sponsorship expire following the 2009 season and Progressive recently declined a second year.
The TaxSlayer.com Gator Bowl joins the GoDaddy.com Bowl and the TicketCity Bowl as bowls sponsored by Internet sites. We at Eye on CFB asked CBSSports.com management if they were interested in picking up a sponsorship, but they decided they'd use the money on other things instead.