Tag:Television Ratings
Posted on: January 10, 2012 1:23 pm
 

Television ratings not kind to BCS title game

Posted by Tom Fornelli

Did you watch Alabama beat LSU 21-0 to win the BCS Championship last night? If not, you weren't alone in finding your television entertainment elsewhere.

The overnight ratings for the BCS National Championship Game show that last night's rematch between Alabama and LSU was the lowest-rated title game in the 14-year history of the BCS, bringing in a 13.8 overnight rating, a 14% drop from last year's game between Auburn and Oregon. The previous low had been set in 2002 when Miami played Nebraska for the title and the game brought a 14.3 rating.

There are a few factors that were no doubt in play here. First of all, it seems many college football fans were serious when they said they didn't want to watch a rematch of a game they'd already seen, particularly one that ended 9-6 the first time and didn't exactly provide a lot of excitement. Another factor to consider is that the game was broadcast on ESPN, which is available on cable packages and previous BCS games had always been broadcast on national networks.

The low ratings for the title game followed the trend of the other four BCS bowls as well, as the average rating of all BCS games dropped 10% from the 2010 season and 21% from the 2009 season. Again, this is likely a combination of the games now being broadcast on cable and college football fans who are tiring of the bowl system.

The good news is that with all the momentum that already seems to be in place for the BCS to add a plus-one system in the coming years, the drop in ratings may provide an additional kick in the pants. 

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Posted on: December 28, 2010 11:12 am
 

Seems nobody wants to watch the ACC

Posted by Tom Fornelli

Today is a good day to be a college football fan as we're all blessed with the chance to watch not just one, but two bowl games this evening, the first time we've had multiple games on the same day since the first three bowl games were played on December 18th.  The games provide a couple of decent matchups as well, as all four teams come from BCS conferences with West Virginia taking on N.C. State and Iowa facing Missouri.  Though if recent television ratings have taught us one thing, not many eyes will be on N.C. State and West Virginia in the Champs Sports Bowl.

The Wall Street Journal published a story on the top television draws in bowl games since 1998 based on how ratings performed against expectations. The usual suspects sit atop the list of teams who draw more viewers.  Teams like USC (+28.7%), Florida State (+22.6%), Notre Dame (+20.8%), Miami (+15.7%) and Michigan (+12%) all draw in more eyeballs than expected.  Of course, when you look at the bottom of the list, you find that outside of Florida State, not many people seem to care about ACC teams in bowl games.

Four of the bottom five teams are from the ACC, including N.C. State.  In dead last we have Virginia (-18.3%) followed by N.C. State (-17%), Georgia Tech (-14.7%), LSU (-8.9%) and Clemson (-7.9%).  As you can see, LSU is the only non-ACC team in the bottom five, and honestly, I'm a bit surprised to find them there.

You'll also notice that there are no SEC teams in the top five, so I guess everyone must hate the SEC too.  Or, you can explain it by the fact that the SEC tends to play in a lot of national championships and other BCS bowls, which are expected to get higher ratings and skew the numbers a bit.  Still, even if that's the case, feel free to use the "Nobody watches the SEC!" argument next time you're dealing with an SEC-homer.  They won't care, but you'll need as much ammo as you can get.
Posted on: September 29, 2010 3:18 pm
Edited on: September 29, 2010 3:33 pm
 

Everybody watched Alabama and Arkansas

Posted by Tom Fornelli

Did you watch Alabama and Arkansas on CBS last Saturday?  I'll bet you did.  I mean, you're reading a blog about college football, and you wouldn't be doing that if you didn't love college football, so it would make sense that you watched the biggest game of the weekend.  Though even if you weren't reading this right now I'd feel pretty safe betting that you had watched the game because it drew the highest rating for an afternoon college football game on CBS in the last seven years.

The game drew a 5.2 rating and 12 share, the highest for any game on CBS since Florida and Florida State squared off on November 29, 2003.  Those numbers are a fancy way of saying that 5.2% of homes with a television in this country were watching Alabama's comeback, and that 12% of the televisions that were actually in use -- some people are silly enough to go outside or read a book -- were watching the game.

In other words, people love college football, and I can't blame them.  It's awesome.

With that in mind, be sure to tune in this weekend as CBS has a doubleheader ready for you when LSU hosts Tennessee at 3:30 p.m. ET, followed by FLORABAMA -- also known as Florida and Alabama -- at 8 p.m. ET.

Posted on: September 8, 2010 9:48 pm
 

Alabama fans keep enemies close, Boise St. closer

Posted by Adam Jacobi

Last Monday's Top 10 showdown between Boise State and Virginia Tech was a ratings smash for ESPN, posting an overnight 6.8 rating nationwide. That's sensational news for the network and up 21% from last year's Labor Day matchup between Miami and Florida State--two titans of popularity in their own right. And while the ratings increase may largely stem from the fact that Miami was unranked and FSU No. 18 at the time of their matchup, there might be more to it than just that: specifically, according to the Birmingham News, wary Alabama fans:

 

Birmingham, Alabama produced the highest metered rating for the Boise State-Virginia Tech game, with a 23.7, further proof that this city loves quality college football.

According to ESPN, the next-highest markets were Richmond, Va. (16.5) and Norfolk, Va. (15.7). You didn't just win, Birmingham. You blew out the competition.

One can hardly blame Bama fans, of course; the winner of the game would have a decisive first step toward BCS title aspirations, something defending champs Alabama would be acutely interested in.

Still, Boise market: you couldn't be bothered to watch your team as much as the boys from Alabama? What up with that?

 
 
 
 
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