Posted by Jerry Hinnen
So ... how much would you think a Big 12 championship and not-entirely-convincing Fiesta Bowl win over UConn is worth in today's open coaching market?
The answer according to those holding the purse strings at Oklahoma: a cool $1 million. That's the amount of the raise given to Bob Stoops after his Sooners' successful 2010 season, bringing his annual salary to en eye-popping $4.875 million before incentives or media appearance compensation.
So how much is $4.875 million, really? In 2010, only two other coaches crossed the $4.5 million threshold: Nick Saban and Mack Brown. After Stoops' bonuses and other extras, he'll almost certainly join Saban and Brown as the only coaches in the FBS to have cracked the $5 million mark. That seems like a hefty price tag for a coach who (unlike Saban or Brown) hasn't been to the national title game since 2004, but with programs like Notre Dame and Florida reportedly sniffing around the last couple of offseasons to see if Stoops could have been lured away, it might have been necessary to keep Stoops in Norman all the same.
That said, we don't know if the faculty in Norman are working under the same kind of wage controls that helped lead to the coaching salary outrage at Texas Tech, but we're betting there's been some eyebrows raised regardless.