At the recent IMG Intercollegiate Athletics Forum, NCAA leaders sat on a panel. The ensuing discussion became much more than the typical polite exchanges.
From their comments at the forum and elsewhere arise several lines drawn in the sand on a range of topics.
In Part 1, we reviewed the position of the NCAA and the BCS position on mid majors/
In Part 2, we reviewed their position on a post BCS landscape.
In Part 3, we reviewed a playoff isn’t an option.
In Part 4, we learned no conference opposes a seeded 4 format, they oppose the inevitable larger formats.
A playoff would earn more revenue than the BCS
ACC Commissioner John Swofford In and of itself, a playoff of some type would generate more money than the current BCS.
This is no secret Every commissioner has voiced similar comments.
This isn’t a surprise After all the BCS could be made more profitable by adding more games.
Playoffs earn less in terms of the entire season and all revenue sources
PAC 10 Commissioner Larry Scott College football is so popular today because we have a great regular season and because we have an important bowl tradition that provides a meaningful experience for the students and fans -- all of which would be at risk if this concept were implemented.
We have to think what a 16-team would look like, the effects on regular season and bowl system. It's a pretty easy call that no one wants to go down that path.
ACC Commissioner John Swofford What would be the effect on the regular season? What about the effect on the other bowls? But the BCS is certainly healthy financially and has been from the beginning.
The most obvious hit is to the other bowls
Big East Commissioner John Marinatto The opportunities we have in bowls across the country would lose the interest and value they currently have.
Big 12 Commissioner Dan Beebe I don’t think the bowls are going to exist (with a playoff)… once you create that level… if you are Oklahoma State fan, why am I going to go down to the Alamo bowl?...
ACC Commissioner John Swofford Sponsorships and TV revenue that now go to bowl games would instead be spent on playoff games, meaning that it will be very difficult for any bowl, including the current BCS bowls, which are among the oldest and most established in the game's history, to survive.
A seeded 4 is only 1 more game. It is small enough not to detract attention from other bowl games. It only draws the top end sponsors leaving sponsors of other bowls substantially intact. It spans as little as 2 weeks of the season leaving a spotlight on the other bowls.
A seeded 8 encompasses 7 games (nearly 20% of the NCAAF post season) drawing a lot of interest from the other bowls. Unlike the BCS where the games occur at the very end, it draws attention from the other bowls over a 3+ week period.
Most Bowls exist on the margin of profitability or lose money requiring a subsidy from the local government. Minor bowls can readily find a broadcast carrier, but large sponsors are still needed to balance the books, and they are becoming harder and harder to locate. Most have difficulty selling out the stadium (even the Orange bowl) as venues often go partially filled.
Host cities can afford a minor loss they recoup thru tax revenue as local businesses receiving a boost from fans and publicity. They improve the gains by making bowls a weeklong event with rallies, press days, fan days, etc. but there are limits… fans are shortening their stays and spending less. Even if the economy wasn’t down, there are limits how much subsidy a local government can provide.
Most conferences collect the appearance fee, pay the participants a stipend, and share the rest providing a benefit for all teams.
Bowl participants expenses are almost always over $1 Million, but last year 16 bowls had payouts from $1.25 million to $300 thousand – below the team’s expenses. Expenses could be dropped by decreasing the length of the stay and decreasing the number of motel rooms (most teams are required to buy more than they use) but only at the expense of the bowl host city. The teams and universities profit financially, but the gains come from increased donations resulting from the increased exposure.
The teams gain from exposure in recruiting and an opportunity to practice several weeks longer helping future years.
The athletes gain from a great experience and for those with NFL hopes, a last chance to spotlight their skills.
Networks. commissioners, and universities agree a playoff would diminish the bowls
Diminishing or losing the bowls, even just the minor bowls, would diminish the experience and/or finances of the conferences, programs, host cities, businesses, athletes, and fans. It isn’t just the appearance fees paid by the current bowls that would be threatened; a valid comparison includes the peripheral money raised from boosters and corporate sponsors.
In Part 6, we will look at the playoff’s impact on the regular season.
For a list of references, see Line in the Sand Part 1


