|Looking stylish Ted. (Ted's Take)|
You want to know the real reason why the Washington Capitals scored two goal in the final four minutes on Tuesday night that possibly saved their season? Thank their owner Ted Leonsis.
Don't thank him for paying the salaries and running the franchise. Well do that if you want to, but that's not the point here. Nope. Thanks his lucky Capitals poncho. Really.
Leonsis is unique in the ownership world, he's very interactive and open. He runs a blog called Ted's Take where he can be a bit unfiltered.
My friend Seth Hurwitz gave me a Caps poncho that he bought in Mexico – it is so ugly it is beautiful. He insisted I wear it to rally the team! I did – and boom – we get the two points! Thank you Seth! Rally Poncho!
Boy, earlier this season there was the Rally Balloon at Verizon Center, now the Rally Poncho? Well at least the poncho can stick around as it won't deflate or risk being popped.
I think Leonsis might have a marketing opportunity here to expand his fortune.