Larry Fitzgerald being awarded the MVP trophy was the capper on an amazing Pro Bowl game, which saw an 11-point lead by the AFC evaporate in the second half as the NFC stormed back to win 30-21. Nielson released overnight ratings for the event which show the most people ever almost cared enough to watch the game.
Unlike most years, the excitement and unexpectedness of this year's playoffs really had America looking forward to the Pro Bowl. Nielson's numbers show almost 100 million Americans planned to watch the Pro Bowl, only to remember they had something better to do, leaving about 1 million actual viewers.
"These numbers are real strong," said NFL Commissioner Roger Goodell. "They show that this game is really on the minds of our sports fans, at least until they remember they have something else, like laundry, to do. We placed very well among males aged 18-49 who planned to watch, but then saw there was a marathon of Sisterhood Of The Traveling Pants movies on TBS. We also scored well on people who almost turned it on, but then went over to hang out with their inlaws instead.
"I mean, this stuff is really strong, for the first time in a long time the gap between those watching the Pro Bowl, and those who thought it would be more fun to go get elective dental surgery instead, is narrowing. Pretty soon, you might be able to talk about what happened in this game with your co-workers on Monday morning, and they wont answer with 'Oh yeah, I forgot that thing was on yesterday'."