You were wondering about the USC-UCLA rivalry? This ad ran this week in the L.A. Times.
Here's how Rick Neuheisel answered my questions about the ad on Tuesday:
Q: How about a reaction to the ad?
"Looks like we've got our marketing program convinced huh?"
Q: Was that your idea or did you sign off on it?
"I saw it for the first time this morning. My wife said it was a nice picture, that's all I know."
Q: Were you worried about lighting any fires or that's what this is all about?
"That game, in my experience, is a game is one where everybody is going to bring their A game anyway. I don't imagine we can get their guys to play any harder than they would have.
"No, I'm not concerned about that. We've got a ways to go, but there's no use trying to hide it. That's our goal. That's our mission."