Jerry Jones has been typically aggressive lately. Somehow the Cowboys' owner convinced Wade Phillips to stay for another season, then got him boy scout Dez Bryant in the draft.
There's another side to JJ's aggressiveness -- filling his new stadium. Since it opened it has been filled with basketball games (including the NBA all-star game), a soccer game, the Cotton Bowl and other neutral site games. About the only thing missing from Cowboys Stadium is a BCS game.
Trust me, it's coming. It's coming because the Cowboys owner remains aggressive. Don't be surprised if the city of Dallas, backed by Jones, makes a bid for the 2020 Summer Olympics. Cowboys Stadium could be expanded to 100,000 for soccer and could easily be the site of the opening and closing ceremonies.
It's coming because you can't keep the best stadium in the world (at least for football) out of the mix. Three-plus months ago I wrote that the BCS would listen if Jones called. The devil is in the details. The current BCS bowls have a hard enough time hosting a championship game once every four years. Theoretically, the addition of Cowboys Stadium would push that to once every five years.
Unless the BCS has to expand. There are two ways...
1) As part of conference expansion the Big Ten and SEC demand the BCS rescind the two BCS-bowl limit per conference. A case can be made for both expanded 16-team super conferences having enough members to merit a chance at three BCS bowls.
That's up to six of the 10 slots taken by two leagues. With the Big 12, Pac-10, Big East and ACC still guaranteed slots, there stkill has to be room made for the non-BCS qualifier. The reasonable thing to do is expand the BCS by one bowl. No one said that Cowboys Stadium bowl has to be a championship game. Have the Cotton Bowl replace the double-hosting game on Jan. 1.
The big four bowls get to stay in the rotation, the Cotton gets into the BCS with a better game than it could ever get now with the Big 12 and SEC. Everybody is happy.
2) Extrapolate this expansion thing out to its likely conclusion -- four, 16-team conferences. At some point or another the commissioners have to think about a plus-one.
The four super conference winners meet in a four-team bracket. While the commissioners are against such a set-up at the moment, think of this:
If the Super 64 broke away from the NCAA, they could do anything they wanted. No Orrin Hatch, no anti-trust threats, just a lucrative entity that they could market to the highest bidder.
There's no worry about rotating the championship game because all five major bowls (Fiesta, Rose, Orange, Sugar, Cotton) are involved in the bracket every year. Here's one five-year rotation example...
First year: Fiesta-Cotton winner vs. Orange-Rose winner in the Sugar Bowl.
Second year: Sugar-Fiesta winner vs. Cotton-Orange winner in the Rose Bowl.
Third year: Rose-Sugar winner vs. Fiesta-Cotton winner in the Orange Bowl.
Fourth year: Orange- Rose vs. Sugar-Fiesta winner in the Cotton Bowl.
Fifth year: Cotton-Orange winner vs. Rose-Sugar winner in the Fiesta Bowl.
In the years when a bowl isn't hosting a championship, it is hosting a national semifinal. There's a huge hurdle to get over here with the Rose Bowl. It says it will never be part of a playoff. But as we've seen lately, the game is about to change in radical ways.
Maybe it works or maybe all this expansion talk has made loopier than after my second martini...