Posted on: November 6, 2009 10:23 am
Edited on: November 6, 2009 10:31 am
Remember what I wrote two nights ago, the thing about how Nike will rescue UCF?
The Orlando Sentinel's Mike Bianchi echoed the thought this morning.
So this idea is clearly gaining momentum, and unless the folks at Nike are stupid they're going to realize that signing an apparel deal with UCF will not only help Michael Jordan's son but also aid -- follow me here -- Nike. Think of it as a $3 million PR move. Suddenly, UCF basketball (or at least this aspect of it) is a national story, and what better way for Nike to capitalize on it than to step in and help a cash-strapped non-BCS program that Adidas just ditched? It would garner tons of good press, and after a summer of bad press -- you haven't forgotten the confiscation of the tape of the Jordan Crawford dunk on LeBron James, have you? -- Nike sure could use a few positive headlines.
This is the way to get them.
So when the lawyers give the OK, Nike should sign UCF.
It would be a better PR move than any current advertising campaign.
And that's why it's going to happen, because it makes too much sense to not happen.
Posted on: November 4, 2009 9:57 pm
Edited on: November 4, 2009 9:58 pm
Surely, UCF administrators knew what would happen if Marcus Jordan wore Air Jordans Wednesday night.
They can't be that stupid.
Which is why I'd bet my best pair of Sambas that before long we'll learn UCF is on the verge of becoming a "Nike" school, because I can't imagine MJ letting his son's athletic department scramble after his son's allegiance to Nike cost UCF a sponsorship with adidas . I mean, do you really think MJ will let adidas get over on his son?
So yeah, UCF has lost its adidas contract.
That's too bad.
But the Knights will have Swooshes on their jerseys in no time, guaranteed.