Tag:TBS
Posted on: October 22, 2010 12:11 am
Edited on: October 22, 2010 12:17 am
 

Texas leads New York in ratings game, too

ARLINGTON, Texas -- In today's column , I wrote about the opportunity the Rangers have this weekend to establish a new identity and build a new fan base by making it to the first World Series in franchise history. In that column, I mention that for the first five games of the AL Championship Series, the TBS ratings in the Dallas-Fort Worth area (21.2) far exceeded the rating in New York (13.9).
I then asked TBS how that rating compared to the other cities during its coverage of the Division Series. TBS televises all Division Series games, and one of the two LCS each year.

The answer was that it's not bad. It's comparable to the best ratings TBS received in any competing city -- and far, far better than the Rangers games got locally in the first round.

The Rangers' local rating was last among the eight teams that played in the Division Series, although that can be explained in part by scheduling that had four of the five games played during the day (including two midweek day games). By contrast, the Phillies, Reds and Twins, whose ratings were the best, played only night games in the first round.

Here are the city-by-city ratings for the first-round games involving local teams:

1. Philadelphia, 24.6
2. (tie) Cincinnati 21.9
2. (tie) Minneapolis-St. Paul 21.9
4. San Francisco 15.6
5. Tampa-St. Petersburg 12.1
6. New York 11.9
7. Atlanta 11.6
8. Dallas-Fort Worth 10.5

And for the ALCS:

1. Dallas-Fort Worth 21.2
2. New York 13.9

The Texas market far outdid the New York market for each of the last three games:

For Game 3, it was 22.1 in Dallas-Fort Worth, 14.5 in New York. For Game 4, it was 26.5 in Dallas-Fort Worth, 17.1 in New York. For Game 5 (which began at 4 p.m. ET, 3 p.m. CT), it was 18.4 in Dallas-Fort Worth, 12.9 in New York.

Rangers people say that another factor to consider is that cable penetration in the Dallas-Fort Worth area is among the lowest in the country. That makes the low first-round rating more understandable, and the high ALCS rating even more impressive.

Posted on: June 10, 2010 11:09 am
Edited on: June 10, 2010 12:06 pm
 

Strasburg II is now 'can-watch' TV

Stephen Strasburg's major-league debut was nationally televised.

His second start will be, too.

TBS announced today that it has switched its Sunday telecast away from the Phillies-Red Sox game, to a Nationals-Indians game it would have absolutely no interest in if not for Strasburg.

The game starts at 1 p.m. EDT.

As for Strasburg III, Strasburg IV, etc., all we know for now are the expected days he'll pitch (barring rainouts that alter the Nationals rotation). Nats manager Jim Riggleman told reporters Wednesday that he plans to use Strasburg every five days between now and the All-Star break, which means he would go on June 18 (home vs. White Sox), June 23 (home vs. Royals), June 28 (at Atlanta), July 3 (home vs. Mets) and July 8 (home vs. Padres).

Not a bad plan for the Nationats marketing department, with five of Strasburg's first seven scheduled starts coming at home. (A quick check on the Nationals website showed that tickets are still available, although the highest-priced seats appear to be gone for the June 18 game.)

Category: MLB
 
 
 
 
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